2025 Turn It Up Beverage Wrap Up

While 2025 provided headwinds for much of the beverage industry, we’re thankful for the relationships and proud of the results setting our clients up for success this year and set them apart from the industry. Although we are an agency, but everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and delivers quality in our work throughout each of our service areas. 

So, let’s dig into some highlights from 2025…

Brand Development

2025 provided a unique opportunity to take a brand from a name and an idea to a full scale brand build and launch of the Hoot + Howl Spirits utilizing the entire Turn It Up Media team.  Hoot + Howl Spirits, Callan Deline’s bold, historical-inspired spirits brand began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life—and this is the moment Turn It Up was built for. 

Click HERE for the full-send Hoot + Howl Spirits case study including Brand Development (Story, Logo, Packaging), Content Creation (Copy, Photo, Video), Go to Market Strategy (Website, Sales Tools, POS, Social Media) and launching the distillery with Media Relations.

Content Creation

We deliver high-impact, strategically crafted copywriting, photography and videography to support intentional brand storytelling in the blink of an eye. Whether it means delivering messaging and content for social media, website, media relations, POS or advertising, creating scroll-stopping content that tells your brand story is our jam. Check out some of the dynamic content projects we executed last year:

Spirit Hound Distillers - Media Relations Photography

Read more about our 2025 work with Spirit Hound HERE.

Oskar Blues Brewery / Monster Brewing

Hoot + Howl Spirits

Root Shoot Malting - Brand Story

Go to Market Strategy

You’ve put in the work, your brand is solid, your product is quality and it’s time to engage the customer at the next level.  Let’s not forget, distributors and retailers are your largest customers and it takes a strategic approach and supporting tools to align and win.  There are a lot of distractions for distributors, retailers and consumers alike, we need to meet them on their terms.  Through a mix of sales strategy and tools, retail programs and consumer campaigns we develop engaging and winning strategies.  

Canndigenous Beverage Website + Sales Tools

Hoot + Howl Spirits Website + Sales Tools + Social Media

Root Shoot Malting - Website + Sales Tools

Media Relations

We are brand builders and story tellers. Turn It Up has over 20 years of industry experience developing media relations strategies, identifying impactful narratives, securing earned media placements and driving brand awareness. Merchandise earned media placements with distributors and retailers, reinforcing brand value and strategies while also driving consumer confidence and loyalty through owned media channels (social media, website, newsletter) and in-market materials. The numbers speak for themselves: in 2025, we secured 4,557 earned media placements and 31,040,424,399 impactful impressions that supported priority narratives for our clients.

Beverage Industry :: Distributors have a ton of brands, too many SKUs, and a lot of distractions. Win share of mind by securing industry facing media placements reinforcing your brand investments, successes, and sales strategies to drive distributor engagement. Tell your brand story and sales narrative and gain retailer confidence to secure chain meetings and points of distribution. Endemic beverage media drives brand awareness and confidence in the business-to-business segment of the market, and it happens to be our specialty.

Local / Regional Consumer :: We can help own your backyard. Consistently communicate your story, align with local narratives and drive brand awareness and taproom/tasting room traffic in your home market. Or expand your focus to priority markets and tune in to relevant market trends and narratives to support owned premise taproom and distribution sales goals.

National Consumer :: Amplify your brand reach and gain unbiased and real engagement with readers of trusted national publications. We identify your priority narratives to frame and communicate your brand story and products in a timely, engaging manner, so you can earn national consumer publication media placements on that align with on-trend topics driving brand awareness and consumer confidence. Then, you can localize and leverage the high-value coverage by merchandising media mentions by trusted national publications through your own channels (social media, website, newsletter) and in-market materials.

Thank You from Turn It Up Media

Each member of the Turn It Up team has proven excellence in our focus areas, but unlike other agencies, all of us have gotten our hands dirty on the brand side and have experience in every element of the marketing world. We believe our ability to see from a higher level how each role fits together, the critical nature of deploying each step in the right order, and how to actually orchestrate all of it, is what sets us apart.

Do you have a brand or product that could use a full-send marketing launch in 2026? Hit us up for brand development, content creation, go to market and media relations, or mix and match marketing services according to your needs. TIU’s team of passionate creators is here to collaborate, create and celebrate with you.