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Craft Beer & Brewing: The Brewery Workshop
The Brewery Workshop brings together experienced brewery operators along with respected industry professionals to help breweries in...
Sep 151 min read


Softopper + Cody Webb Content Creation and Influencer Marketing
Through our experience and relationships we were able to capture the versatility of the Softopper when used by professional dirt bike...
Sep 81 min read


Fourth Annual Pre-GABF "Brewery and Media Mixer" (BAMM) at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild, Visit Denver and Oskar Blues Fooderies are teaming up for the fourth annual Brewery and Media...
Aug 263 min read


Case Study: A Full-send Brand Launch with Hoot + Howl Spirits
Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. Turn It Up provides an experience driven roadmap to bring your mountain top brand inspiration to life through a focus on four key phases: brand development, content cre
Aug 219 min read


Turn It Up Media 2025 Spring Update
As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...
Apr 233 min read


90 Days with Spirit Hound Distillers
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling award-winning American Single Malt Whisky. Turn It Up used a multi-pronged market
Apr 234 min read


2025 Craft Brewers Conference - Turn It Up Media Indy Events
Connect face to face with industry leaders (and share a beer or three) with us at the Craft Brewers Conference. Turn It Up will be at...
Apr 174 min read


Making the News
Turning National Narratives Into Story Telling Opportunities and Brand Awareness Sometimes, the best opportunities aren’t planned—they’re...
Mar 283 min read


Speaking :: Colorado Craft Brewers Summit
A conference for independent Colorado craft brewers, by independent Colorado craft brewers. Hosted by the Colorado Brewers Guild, the...
Jan 82 min read


2024 MEDIA RELATIONS WRAP UP
We had amazing 2024 delivering 2,932 earned media placements and 38,638,275,094 impactful impressions supporting priority narratives for...
Jan 61 min read


2024 Turn It Up Wrap Up
As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...
Dec 31, 20241 min read


Turn It Up Media 2024 Content Creation Demo Reel
Catch us grooving in our sweet spot, smack dab in the intersection of lifestyle content for beverage, cannabis and outdoor brands....
Dec 17, 20241 min read


Chad Melis to Speak at Craft Beer and Brewing + Craft Spirits & Distilling "Brewery & Distillery Workshop" Event
INDUSTRY SPEAKER :: We're thrilled to have Chad Melis (Turn It Up Founder) joining Craft Beer and Brewing + Craft Spirits & Distilling...
Sep 24, 20241 min read


Third Annual CBG+TIU BREWERY AND MEDIA MIXER at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild and Oskar Blues Fooderies are teaming up for the third annual Brewery and Media Mixer (BAMM)...
Aug 21, 20242 min read


2.1+ Billion Impressions in 1Q for Lawson's Finest Liquids
Executing a strategic media relations strategy since onboarding with Lawson's Finest Liquids on March 15th, 2023, we've targeted their...
Apr 29, 20241 min read


Altered State Distillery Brand Development Case Study
Client Challenge - A distillery with a name and a focus on distributing whiskey, it was Turn It Up’s task to understand the founders...
Mar 26, 20242 min read


Missouri Craft Brewers Guild Annual Meeting & MBAA Joint Conference
Headed to the MISSOURI CRAFT BREWERS GUILD annual conference this week? Join Turn It Up’s Media Relations Director for an insightful...
Nov 6, 20231 min read


2023 Colorado Craft Brewers Summit :: How Quality Content Drives the Marketing Mix
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the...
Nov 6, 20232 min read


Welcoming Jones Pass Guides
Bring on the snow, meow! This season we are thrilled to announce we are working with Jones Pass Guides, a snowcat operation out of...
Oct 2, 20232 min read


From Field to Bottle: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting...
Sep 12, 20233 min read
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