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Make Some Noise: Introducing Hoot + Howl Spirits
This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. ...
May 293 min read


Root Shoot Whiskey Named American Single Malt Whiskey of the Year at London Spirits International Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm...
May 83 min read


Turn It Up Media 2025 Spring Update
As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...
Apr 233 min read


90 Days with Spirit Hound Distillers
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt...
Apr 234 min read


Colorado’s Spirit Hound Distillers Crafting American Single Malt Whisky Since 2012
The newly recognized category has been this Colorado Distiller’s specialty for over 13 years (Image: Turn It Up Media for Spirit Hound...
Mar 213 min read


In Honor of Women's History Month The Whisky Wenches to Distill and Bottles Eleanor Gin at Spirit Hound Distillers on 3/1 & 3/6
WHAT: In honor of Women's History Month, The Whisky Wenches Spirits Society , a group devoted to women's spirits education, will be...
Mar 212 min read


2024 MEDIA RELATIONS WRAP UP
We had amazing 2024 delivering 2,932 earned media placements and 38,638,275,094 impactful impressions supporting priority narratives for...
Jan 61 min read


2024 Turn It Up Wrap Up
As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...
Dec 31, 20241 min read


NATIONAL ESPRESSO DAY RECIPE: On 11/23 Celebrate National Espresso Day with Costa Tequila’s Cafe Espresso Martini
The popularity of Espresso Martini’s has taken off over the past couple of years. Celebrate National Espresso Day on Nov. 23 this year...
Dec 20, 20243 min read


Chad Melis to Speak at Craft Beer and Brewing + Craft Spirits & Distilling "Brewery & Distillery Workshop" Event
INDUSTRY SPEAKER :: We're thrilled to have Chad Melis (Turn It Up Founder) joining Craft Beer and Brewing + Craft Spirits & Distilling...
Sep 24, 20241 min read


Costa Tequila Enters the Entire Texas Market with Strategic Distribution Expansion
Costa broadens distribution into the Lone Star State with key partnership with Ben E. Keith to bring Hi/Lo Blended Tequila to Texa s...
Aug 16, 20242 min read


Altered State Distillery Brand Development Case Study
Client Challenge - A distillery with a name and a focus on distributing whiskey, it was Turn It Up’s task to understand the founders...
Mar 26, 20242 min read


Blake’s Hard Cider and Gypsy Spirits Release Triple Jam Vodka Collaboration
ARMADA, MI, Mar. 12, 2024 – The teams behind two beloved Michigan beverage brands, Armada-based Blake’s Hard Cider and Petoskey-based...
Mar 20, 20243 min read


2023 Marked a Year of Growth for Root Shoot Malting
Colorado craft malthouse increased production by 33%, earned accolades and launched its first spirit Loveland, Colo. (Jan. 16, 2023) –...
Jan 25, 20243 min read


2023 Colorado Craft Brewers Summit :: How Quality Content Drives the Marketing Mix
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the...
Nov 6, 20232 min read


From Field to Bottle: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting...
Sep 12, 20233 min read


From Field to Bottle: Colorado Maltsters at Root Shoot Release American Single Malt Whiskey
All ingredients for Root Shoot’s first spirits release are sourced from their 5th generation family farm, highlighting the quality of...
Aug 15, 20232 min read


Root Shoot Malting at the Forefront of Regenerative Agricultural Practices
The beloved craft malthouse Root Shoot Malting is planting for a better future. Led by the 5th generation family team behind Colorado’s...
Aug 2, 20232 min read


PRESS RELEASE: Milwaukee-based Top Note Tonic’s Growth in 2022 Fueled by Partnership and Innovation
The American-made craft beverage brand grew its portfolio and expanded distribution of its award-winning, non-alcoholic mixers last year...
Feb 27, 20233 min read


Costa Tequila to Donate 15% of Proceeds to Florida Disaster Relief Fund
Following the devastating effects of Hurricane Ian, Florida-based Costa Tequila will donate proceeds from every bottle sold through the...
Nov 28, 20222 min read
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