top of page


Jan 61 min read
2024 MEDIA RELATIONS WRAP UP
We had amazing 2024 delivering 2,932 earned media placements and 38,638,275,094 impactful impressions supporting priority narratives for...


Dec 31, 20241 min read
2024 Turn It Up Wrap Up
As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...

Dec 20, 20243 min read
NATIONAL ESPRESSO DAY RECIPE: On 11/23 Celebrate National Espresso Day with Costa Tequila’s Cafe Espresso Martini
The popularity of Espresso Martini’s has taken off over the past couple of years. Celebrate National Espresso Day on Nov. 23 this year...


Sep 24, 20241 min read
Chad Melis to Speak at Craft Beer and Brewing + Craft Spirits & Distilling "Brewery & Distillery Workshop" Event
INDUSTRY SPEAKER :: We're thrilled to have Chad Melis (Turn It Up Founder) joining Craft Beer and Brewing + Craft Spirits & Distilling...

Aug 16, 20242 min read
Costa Tequila Enters the Entire Texas Market with Strategic Distribution Expansion
Costa broadens distribution into the Lone Star State with key partnership with Ben E. Keith to bring Hi/Lo Blended Tequila to Texa s...


Mar 26, 20242 min read
Altered State Distillery Brand Development Case Study
Client Challenge - A distillery with a name and a focus on distributing whiskey, it was Turn It Up’s task to understand the founders...

Mar 20, 20243 min read
Blake’s Hard Cider and Gypsy Spirits Release Triple Jam Vodka Collaboration
ARMADA, MI, Mar. 12, 2024 – The teams behind two beloved Michigan beverage brands, Armada-based Blake’s Hard Cider and Petoskey-based...

Jan 25, 20243 min read
2023 Marked a Year of Growth for Root Shoot Malting
Colorado craft malthouse increased production by 33%, earned accolades and launched its first spirit Loveland, Colo. (Jan. 16, 2023) –...


Nov 6, 20232 min read
2023 Colorado Craft Brewers Summit :: How Quality Content Drives the Marketing Mix
Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the...


Sep 12, 20233 min read
From Field to Bottle: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting...


Aug 15, 20232 min read
From Field to Bottle: Colorado Maltsters at Root Shoot Release American Single Malt Whiskey
All ingredients for Root Shoot’s first spirits release are sourced from their 5th generation family farm, highlighting the quality of...

Aug 2, 20232 min read
Root Shoot Malting at the Forefront of Regenerative Agricultural Practices
The beloved craft malthouse Root Shoot Malting is planting for a better future. Led by the 5th generation family team behind Colorado’s...

Feb 27, 20233 min read
PRESS RELEASE: Milwaukee-based Top Note Tonic’s Growth in 2022 Fueled by Partnership and Innovation
The American-made craft beverage brand grew its portfolio and expanded distribution of its award-winning, non-alcoholic mixers last year...

Nov 28, 20222 min read
Costa Tequila to Donate 15% of Proceeds to Florida Disaster Relief Fund
Following the devastating effects of Hurricane Ian, Florida-based Costa Tequila will donate proceeds from every bottle sold through the...

Nov 28, 20222 min read
Costa Tequila Adds Añejo to Its Exclusive Lineup of Hi/Lo Blend Tequilas
Añejo is the latest release from Costa Tequila, the makers of the world’s first Hi/Lo blend of tequila Florida, Oct. 4, 2022 — Costa...


Nov 28, 20223 min read
Media Relations: Building Momentum for Spirit Hound Over Six Months
Last year, we wrote about our brand development project with Spirit Hound Distillers. Spirit Hound is a neighboring distillery in our...

Nov 28, 20224 min read
Celebrate World Gin Day on June 11 with Colorado's Award-Winning Spirit Hound Distillers
World Gin Day is coming up on June 11. The annual celebration, founded in London in 2009, is celebrated worldwide by gin and spirits...

Nov 28, 20224 min read
Spirit Hound Distillers to Release First Bottled in Bond Rye on World Whisky Day
Award-winning distillery to host exclusive tasting, games, live music, and more on May 21 Lyons, Colo., May 2022 — Spirit Hound...

Nov 28, 20223 min read
Arryved Acquires Craftpeak, Integrating Online and On-Premise Hospitality Storefronts
The transaction will bolster Arryved’s omni-channel commerce capabilities for the hospitality industry. Boulder, Colo., June 9, 2022 —...


Nov 28, 20223 min read
Spirit Hound Distillers Partners with Planet Bluegrass for Iconic Colorado Festival Experience Sweep
Enter now to win a weekend getaway to scenic Lyons, Colo., for the 2022 Rocky Mountain Folks Festival Lyons, Colo., April 14, 2022 —...
bottom of page