While 2025 provided headwinds for much of the beverage industry, we’re thankful for the relationships and proud results, setting our clients up for success and apart from the industry.  Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands.  We are story tellers and brand builders, not just designers, copywriters and strategists.  That comprehensive brand experience provides intention to our approach and delivers quality in

Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire

Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025...

Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. Turn It Up provides an experience driven roadmap to bring your mountain top brand inspiration to life through a focus on four key phases: brand development, content cre

Ancient and all-but-forgotten techniques like tranchage set Hoot + Howl apart Golden, Colo., July 30, 2025 – Based in Golden, the newest...

Every purchase of Root Shoot Spirits supports Zero Foodprint’s mission Loveland, Colo., July 10, 2025 – Root Shoot Spirits has...

High Rye Straight Malt Whiskey is Colorado crafted with barley and rye sown, grown and malted on Root Shoot Malting’s 5th generation...

This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. Photo: Turn It Up Media / Michael Eldridge Golden, Colo., May 27, 2025 – Hoot + Howl Spirits is Colorado’s newest distillery. Based in Golden, Hoot + Howl reimagines historical spirits and traditional recipes with exceptional ingredients, thoughtful production practices and flavors designed to elicit spontaneous o

Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm...

As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...

Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky  as its own category — a historic milestone and the first new US whisky classification in over 50 years. Following the designation, Spirit Hound Distillers  engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling award-winning American Single Malt Whisky. Turn It Up used a multi-pronged market

The newly recognized category has been this Colorado Distiller’s specialty for over 13 years (Image: Turn It Up Media for Spirit Hound Distillers) LYONS, Colo., February 19, 2025 – Led by its American Single Malt Whiskey and the growth of its award winning tasting room in Lyons, Colo., and cocktail lounge in Denver, Colorado’s Spirit Hound Distillers had an exceptional year in 2024. Spirit Hound earned a gold medal at the London Spirit Awards in 2024 in the American Single

WHAT: In honor of Women's History Month, The Whisky Wenches Spirits Society , a group devoted to women's spirits education, will be distilling a batch of Eleanor Gin on Saturday, March 1, and bottling it on Thursday, March 6 at Spirit Hound Distillers in Lyons. The Gin is named after Spirit Hound’s Rocky Mountain Juniper berry supplier, Eleanor, a 90 year-old forager, who will also be attending the distilling and bottling events.    The Gin recipe was developed by the Whis

We had amazing 2024 delivering 2,932 earned media placements and 38,638,275,094 impactful impressions supporting priority narratives for...

As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...

The popularity of Espresso Martini’s has taken off over the past couple of years. Celebrate National Espresso Day on Nov. 23 this year...

INDUSTRY SPEAKER :: We're thrilled to have Chad Melis (Turn It Up Founder) joining Craft Beer and Brewing  + Craft Spirits & Distilling...

Costa broadens distribution into the Lone Star State with key partnership with Ben E. Keith to bring Hi/Lo Blended Tequila to Texa s...

Client Challenge - A distillery with a name and a focus on distributing whiskey, it was Turn It Up’s task to understand the founders...

ARMADA, MI, Mar. 12, 2024 – The teams behind two beloved Michigan beverage brands, Armada-based Blake’s Hard Cider and Petoskey-based...