Hoot + Howl’s unique branding, created in collaboration with Colorado-based beverage and outdoor marketing agency Turn It Up Media, also received recognition at the ADI Spirits Competition, bringing home a Double Gold Medal for Excellence in Packaging for Black Tea Liqueur; an Excellence in Packaging Trophy in the off-the-shelf packaging category; and an Excellence in Packaging Double Gold Medal for the Hoot + Howl brand identity.

Turn It Up Media wins three ADI Excellence in Packaging awards for Hoot + Howl Spirits. See how intentional brand development earns shelf space.

Your website is your digital taproom, the online home where your brand vibe lives, breathes, and invites people in. But a great website is a single note in an authentic path to your brand story. At Turn It Up Media, we don't just build websites (we have never addressed the website as a standalone service before, until 3,2,1...now). We help passionate founders, brewers, distillers, farmers, riders and authentic visionaries show up in a real way, with clarity, creativity, and a

We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is

Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am

We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli

Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire

Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025 – Hoot + Howl Spirits ’ mountain-crafted, historically inspired spirits earned three major awards at The 2025 Heartland Whiskey Competition . The Colorado distillery earned the title of Best of Colorado and a silver medal for its Armagnac Cask Bourbon as well as a silver medal for its soon-to-be-released Amaro Cask Bourbon. The Heartland

This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. Photo: Turn It Up Media / Michael Eldridge Golden, Colo., May 27, 2025 – Hoot + Howl Spirits is Colorado’s newest distillery. Based in Golden, Hoot + Howl reimagines historical spirits and traditional recipes with exceptional ingredients, thoughtful production practices and flavors designed to elicit spontaneous o

Colorado-crafted, German-inspired: Prost’s new Northglenn brewery headquarters opening this year kicks off awards, deepened distribution,...