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Leading the Pack: Colorado’s Hoot + Howl Spirits Wins Big in 2026
Hoot + Howl’s unique branding, created in collaboration with Colorado-based beverage and outdoor marketing agency Turn It Up Media, also received recognition at the ADI Spirits Competition, bringing home a Double Gold Medal for Excellence in Packaging for Black Tea Liqueur; an Excellence in Packaging Trophy in the off-the-shelf packaging category; and an Excellence in Packaging Double Gold Medal for the Hoot + Howl brand identity.
May 263 min read


Celebrating 5 Years: Building the Mainstage Brewing Brand Story and Logo Suite Case Study
Five Years of Community, Craft Beer, and Live Music in Lyons, CO As we celebrate the five year anniversary of Mainstage Brewing this weekend we’re hitting rewind to one of our favorite local projects, a brand development engagement to develop their look, tone and feel. From brand story to logo suite, we helped Eric Kean and Sam Scruby translate a shared vision into a brand that has been brewing community under the stage lights ever since. Mainstage Brewing is rooted in our sm
May 224 min read


Turn It Up Media Wins Three "Excellence in Packaging" Awards at the 2026 ADI International Spirits Competition
Turn It Up Media wins three ADI Excellence in Packaging awards for Hoot + Howl Spirits. See how intentional brand development earns shelf space.
May 203 min read


Websites and a Ton More: How Turn It Up Media Builds Brands That Keep It Real
Your website is your digital taproom, the online home where your brand vibe lives, breathes, and invites people in. But a great website is a single note in an authentic path to your brand story. At Turn It Up Media, we don't just build websites (we have never addressed the website as a standalone service before, until 3,2,1...now). We help passionate founders, brewers, distillers, farmers, riders and authentic visionaries show up in a real way, with clarity, creativity, and a
May 145 min read


HOW WE HELPED THE WORLD'S BEST WHISKEY GO TO MARKET: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is
May 144 min read


World’s Best Whiskey: Colorado’s Root Shoot Whiskey Named Spirit of the Year at London Spirits Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am
Apr 293 min read


REEB Cycles Introduces Two New Hardtails for 2026
Customizable American-made and Taiwan-crafted, both frames are built by hand and built to last. March 4, 2026 – Longmont, Colo. – As REEB Cycles celebrates its 15th anniversary, the Colorado-based fabricator is introducing two new steel hardtail frames and international availability for 2026: the Re:Dikyelous and the Hall Pass . Built around the same aggressive trail philosophy and modern hardtail geometry, the two frames offer riders a choice between a customizable Ameri
Mar 93 min read


REEB Cycles Celebrates 15 Years with Limited Edition American-made Re:Dikyelous Hardtail Build
For the first time in 5 years REEB Cycles is offering a Colorado made hardtail with an exclusive 15 year anniversary complete build kit February 3rd, 2026 - Longmont, Colo. - REEB Cycles launched its American made Steel Hardtail 15 years ago and quickly grew a reputation for featuring traits previously seen only on longer travel trail bikes. The original bikes featured aggressive geometry, a proprietary tubeset and singlespeed compatibility featuring Gates carbon belt drive
Feb 183 min read


2025 Turn It Up Beverage Wrap Up
We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli
Jan 284 min read


Hoot + Howl’s Award-Winning Amaro Cask Bourbon Now Available
Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire
Nov 21, 20252 min read


Whiskey On The Web: You Can Now Order Hoot + Howl Mountain-Crafted Spirits Online
For the first time, get your hands on Hoot + Howl online for nationwide delivery. Golden, Colo. October 24, 2025 – Hoot + Howl Spirits is now offering award-winning spirits for purchase online nationwide. For the first time, spirits lovers outside of Colorado can get their hands on Hoot + Howl’s lineup of mountain-crafted spirits, including Armagnac Cask Bourbon, which earned a silver medal and the title of Best of Colorado at the recent 2025 Heartland Whiskey Competition,
Oct 28, 20252 min read


Hoot + Howl Spirits Brings Long-lost Processes to Modern Spirits Lovers
Ancient and all-but-forgotten techniques like tranchage set Hoot + Howl apart Golden, Colo., July 30, 2025 – Based in Golden, the newest...
Aug 5, 20252 min read


Three Denver Craft Breweries Co-Launch NFTs Tied to Exclusive In-Person Experience
Tickets for an exclusive brewery tour of Denver Beer Co., Great Divide Brewing Co., and Resolute Brewing Company are tied to an NFT sale...
Nov 28, 20223 min read
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