Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire

For the first time, get your hands on Hoot + Howl online for nationwide delivery. Golden, Colo. October 24, 2025 –   Hoot + Howl Spirits  is now offering award-winning spirits for purchase online nationwide. For the first time, spirits lovers outside of Colorado can get their hands on Hoot + Howl’s lineup of mountain-crafted spirits, including Armagnac Cask Bourbon, which earned a silver medal and the title of Best of Colorado at the recent 2025 Heartland Whiskey Competition,

Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025...

Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. Turn It Up provides an experience driven roadmap to bring your mountain top brand inspiration to life through a focus on four key phases: brand development, content cre

Ancient and all-but-forgotten techniques like tranchage set Hoot + Howl apart Golden, Colo., July 30, 2025 – Based in Golden, the newest...

This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. Photo: Turn It Up Media / Michael Eldridge Golden, Colo., May 27, 2025 – Hoot + Howl Spirits is Colorado’s newest distillery. Based in Golden, Hoot + Howl reimagines historical spirits and traditional recipes with exceptional ingredients, thoughtful production practices and flavors designed to elicit spontaneous o

Client Challenge - A distillery with a name and a focus on distributing whiskey, it was Turn It Up’s task to understand the founders...

This spring we completed work on a brand development project for award-winning Lyons, CO distillery, Spirit Hound. We’ve known the...

Our brand development, logo and packaging work with Erie, PA Altered State Distillery earned them four Triple Gold Medals for Packaging...

BRAND DEVELOPMENT Earlier this year we fielded a call from Mark and Jesse Sommers, the father-son duo who had recently transitioned from...