Hoot + Howl’s unique branding, created in collaboration with Colorado-based beverage and outdoor marketing agency Turn It Up Media, also received recognition at the ADI Spirits Competition, bringing home a Double Gold Medal for Excellence in Packaging for Black Tea Liqueur; an Excellence in Packaging Trophy in the off-the-shelf packaging category; and an Excellence in Packaging Double Gold Medal for the Hoot + Howl brand identity.

The Homestead Series is the next, high-proof chapter of Root Shoot Whiskey’s Colorado-crafted whiskey – sown, grown and malted on Root Shoot Malting’s 5th generation Colorado farm

We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is

Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am

Branch & Barrel’s lineup of Colorado-made bourbons stack up awards Centennial, Colo., April 10, 2026 — Branch & Barrel Distilling just scored two medals for its Colorado-made bourbon at the Denver International Spirits Competition, adding to a growing list of international accolades. Scoring 96 points, Branch & Barrel’s Wheated Bourbon earned Double Gold designation, and its High Rye Bourbon earned a Gold medal at 91 points at the prestigious spirits competition this month.

We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli

Charleston, SC (DEC. 18, 2025, 2025) – Mix things up and raise your spirits with new THC Infusions from High Rise Beverage Co. Perfect for mixing a hightail or drinking on the rocks, High Rise’s unique THC Infusions elevate every occasion with big citrus flavor and a feel-good buzz. Packaged in a sophisticated 750mL bottle, High Rise THC-infused Spirits will be available at retailers coast-to-coast or online for nationwide delivery. Two doses are available, featuring ei

Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire

For the first time, get your hands on Hoot + Howl online for nationwide delivery. Golden, Colo. October 24, 2025 – Hoot + Howl Spirits is now offering award-winning spirits for purchase online nationwide. For the first time, spirits lovers outside of Colorado can get their hands on Hoot + Howl’s lineup of mountain-crafted spirits, including Armagnac Cask Bourbon, which earned a silver medal and the title of Best of Colorado at the recent 2025 Heartland Whiskey Competition,

Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025 – Hoot + Howl Spirits ’ mountain-crafted, historically inspired spirits earned three major awards at The 2025 Heartland Whiskey Competition . The Colorado distillery earned the title of Best of Colorado and a silver medal for its Armagnac Cask Bourbon as well as a silver medal for its soon-to-be-released Amaro Cask Bourbon. The Heartland

High Rye Straight Malt Whiskey is Colorado crafted with barley and rye sown, grown and malted on Root Shoot Malting’s 5th generation...

Spirit Hound’s American Single Malt Whisky continues to lead the pack Denver, May 30, 2025 – Spirit Hound Distillers ’ Sherry...

This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. Photo: Turn It Up Media / Michael Eldridge Golden, Colo., May 27, 2025 – Hoot + Howl Spirits is Colorado’s newest distillery. Based in Golden, Hoot + Howl reimagines historical spirits and traditional recipes with exceptional ingredients, thoughtful production practices and flavors designed to elicit spontaneous o

Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm...

Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. SHD Taps Turn It Up Media to Craft the Colorado American Single Malt Whisky Story Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling a

The newly recognized category has been this Colorado Distiller’s specialty for over 13 years (Image: Turn It Up Media for Spirit Hound Distillers) LYONS, Colo., February 19, 2025 – Led by its American Single Malt Whiskey and the growth of its award winning tasting room in Lyons, Colo., and cocktail lounge in Denver, Colorado’s Spirit Hound Distillers had an exceptional year in 2024. Spirit Hound earned a gold medal at the London Spirit Awards in 2024 in the American Single

WHAT: In honor of Women's History Month, The Whisky Wenches Spirits Society , a group devoted to women's spirits education, will be distilling a batch of Eleanor Gin on Saturday, March 1, and bottling it on Thursday, March 6 at Spirit Hound Distillers in Lyons. The Gin is named after Spirit Hound’s Rocky Mountain Juniper berry supplier, Eleanor, a 90 year-old forager, who will also be attending the distilling and bottling events. The Gin recipe was developed by the Whis

The popularity of Espresso Martini’s has taken off over the past couple of years. Celebrate National Espresso Day on Nov. 23 this year...

Costa broadens distribution into the Lone Star State with key partnership with Ben E. Keith to bring Hi/Lo Blended Tequila to Texa s...

Award-winning distillery to host exclusive tasting, games, live music, and more on May 21 Lyons, Colo., May 2022 — Spirit Hound...