Philadelphia's Evil Genius is bringing beloved 21st Amendment beers, including Hell or High Watermelon, Brew Free! or Die IPA, and more back to its coast-to-coast distribution footprint SAN FRANCISCO & PHILADELPHIA (April 17, 2026) – 21st Amendment Brewery will return to coolers coast-to-coast this summer, thanks to Evil Genius Beer Company. The Philadelphia-based brewer, known for its nostalgic and irreverent approach to craft beer, is continuing 21st Amendment’s legacy and

Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am

Ratio Beerworks celebrated their 10th anniversary in February 2025 without a celebration or event worthy of a decade of award winning beer, a founding member of building RiNo arts district and integral part of the Denver Colorado art/music scene. We collaborated with them in advance of going to 11 in 2026 to reinforce their place in Colorado craft beer as they invested in distributing their beer and bringing the punk rock DIY vibe of their original RiNo taproom to a second t

Branch & Barrel’s lineup of Colorado-made bourbons stack up awards Centennial, Colo., April 10, 2026 — Branch & Barrel Distilling just scored two medals for its Colorado-made bourbon at the Denver International Spirits Competition, adding to a growing list of international accolades. Scoring 96 points, Branch & Barrel’s Wheated Bourbon earned Double Gold designation, and its High Rye Bourbon earned a Gold medal at 91 points at the prestigious spirits competition this month.

Denver’s brewery expands core beer lineup across Colorado DENVER (March 4, 2026) – Denver’s independent brewery Ratio Beerworks , hot off its 11th year anniversary, is bringing its beloved pilsner No Shade statewide across Colorado for the first time. No Shade hits coolers across the square state with the momentum of unprecedented growth, as Ratio was up double-digits at the end of 2025 led by a 25% spike in can sales. No Shade Pilsner (5% ABV) is crisp with a clean profil

Highland Brewing’s packaging update for Gaelic Amber Ale celebrates a rich legacy of craft beer in Asheville Asheville, NC (March 4, 2026) – Highland Brewing is celebrating the vibrant legacy of its flagship Gaelic Amber Ale as Asheville’s original craft beer with a packaging refresh. The iconic beer’s new look reintroduces Scotty, the beloved character who first appeared in Highland Brewing’s logo in 1994. The new packaging is now available in updated 6-pack bottles and c

Denver’s brewery celebrates 11th Anniversary with beer, live music and unflagging support for arts and culture DENVER (Feb. 12, 2026) – Ratio Beerworks , goes to 11 this year as they celebrate 11 years of making meticulously-crafted beer, supporting the arts and remaining unapologetically independent in Denver. The brewery enters its 11th year experiencing unprecedented growth, up double-digits at the end of 2025 led by a 25% spike in can sales and enjoying statewide dist

New Wizard’s Order IPA is the magical result of over a year of R&D by Tennessee’s fastest-growing brewery. NASHVILLE, Feb, 17, 2026 – Tennessee’s independent brewery TailGate Brewery is releasing a new year-round IPA, Wizards’ Order (6% ABV). Wizard’s Order IPA joins TailGate Brewery’s lineup of deliciously independent beers, including award-winning flagship TailGate Orange, at all TailGate Brewery locations and at retailers across Tennessee in draft and in 6-packs of 12oz

WHAT: Tennessee’s craft brewery TailGate Brewery is celebrating 11 years with great beer and made-from-scratch pizza on Feb. 21! Join us for a specialty food and beverage menu, a vintage market, and more at TailGate Brewery Headquarters in Nashville. TailGate’s recently perfected lager experience Lager Projekt will be the star of the show, with more than 10 varieties appearing on tap exclusively for the anniversary. First poured at TailGate and at restaurants across Tenn

WHAT: Welcome the Year of the Fire Horse at Highland Brewing ! Asheville’s original brewery will honor the Lunar New Year with a weekend-long celebration on Saturday, Feb. 21, and Sunday, Feb. 22, featuring special beer releases, live performances, family-friendly activities, glow-in-the-dark disc golf, and a ticketed Dim Sum Brunch with Chef J Chong. The Year of the Horse symbolizes energy, speed, and good fortune, perfect for a weekend of cultural experiences, community

We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli

By investing in production, their team, and innovation, Tennessee’s TailGate Brewery continues to grow NASHVILLE, Jan. 13, 2025 – For TailGate Brewery , Tennessee’s fiercely independent brewery, 2025 was a year of sustainable, foundational growth. WIth nine locations across Tennessee and more than 250 team members, the brewery invested in brand growth, doubled its production capacity, and refreshed its core lineup offered at retail across the state. Founded and independen

Charleston, SC (DEC. 18, 2025, 2025) – Mix things up and raise your spirits with new THC Infusions from High Rise Beverage Co. Perfect for mixing a hightail or drinking on the rocks, High Rise’s unique THC Infusions elevate every occasion with big citrus flavor and a feel-good buzz. Packaged in a sophisticated 750mL bottle, High Rise THC-infused Spirits will be available at retailers coast-to-coast or online for nationwide delivery. Two doses are available, featuring ei

Record-breaking growth for Denver’s brewery is fueled by Cityscapes Mexican Lager DENVER (Dec. 17, 2025) – Denver’s independent brewery Ratio Beerworks is closing out 2025 with its strongest performance ever. Ratio’s 13% growth overall is led by a 9% increase in draft and a 25% surge in packaged beer following its first full year of state-wide distribution. 2025 growth is led by the approachable flagship Cityscapes Mexican-style Lager (4.8% ABV), Sparks Fly Juicy IPA (6.2

Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire

Denver’s brewery donates 3% of its beer annually to support Colorado’s arts and music scene DENVER (Nov. 20 2025) – Ratio Beerworks , Denver’s independent brewery with roots in the punk music scene, was awarded the RiNo Art District’s inaugural Creative Business Award . The award was presented at Art RiNo 2025 on Nov. 8, a milestone event celebrating the 20th anniversary of the RiNo Art District where Ratio first opened its doors a decade ago. The inaugural Creative Business

For the first time, get your hands on Hoot + Howl online for nationwide delivery. Golden, Colo. October 24, 2025 – Hoot + Howl Spirits is now offering award-winning spirits for purchase online nationwide. For the first time, spirits lovers outside of Colorado can get their hands on Hoot + Howl’s lineup of mountain-crafted spirits, including Armagnac Cask Bourbon, which earned a silver medal and the title of Best of Colorado at the recent 2025 Heartland Whiskey Competition,

High Rise leads the THC beverage category in 2025 with big flavor and bigger growth Charleston, SC (Oct. 13, 2025) – High Rise Beverage Co. is making its mark on bars, restaurants, and coolers across the U.S. With an innovative lineup of flavorful THC beverages made with real fruit, the Charleston-based THC seltzer producer doubled points of distribution this year, reaching a 20 state distribution footprint and online DTC delivery nationwide, a growth of 10 states in the la

Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025 – Hoot + Howl Spirits ’ mountain-crafted, historically inspired spirits earned three major awards at The 2025 Heartland Whiskey Competition . The Colorado distillery earned the title of Best of Colorado and a silver medal for its Armagnac Cask Bourbon as well as a silver medal for its soon-to-be-released Amaro Cask Bourbon. The Heartland

REEB Cycles’ REEB Rocky Mountain IPA Collaboration is available exclusively on draft and in Crowlers to-go at the Hooptie Bike Lounge in Longmont, CO. (Photo: Turn It Up Media) Longmont, Colo., Sept. 4, 2025 – Two hands-on Longmont, Colo.-based companies, REEB Cycles and Bootstrap Brewing , collaborate to celebrate the bond between beer and bikes with REEB Rocky Mountain IPA. Brewed a bike ride away from REEB Cycles’ Hooptie Bike Lounge at Bootstrap, this limited release 7.