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Packaging Digest: “Can Packaging Help Revive Whiskey?

Sep 7
1 min read

On Labor Day, we’re celebrating the work behind the brands and the people who bring it all to life. 


A recent Packaging Digest feature, “Can Packaging Help Revive Whiskey?”, brought together several sides of what we do at Turn It Up Media: brand development, packaging, content creation and media relations.

Our founder, Chad Melis, shared his perspective on how whiskey brands can use packaging to connect with a new generation of consumers.


The article also featured two of our clients:


Hoot + Howl Spirits (Brand Development + Content Creation + Media Relations + Full Marketing Solution) We helped develop the brand and its distinctive wolf-and-owl identity, using negative space to create a visual that invites a second look. Click HERE for our award-winning approach and case study.


Branch & Barrel Distilling (Content Creation + Media Relations) The feature included content created by Turn It Up Media, showcasing the brand’s packaging and the people behind it.


Media Relations - We helped connect the journalist with multiple clients, bringing their stories and expertise into a broader industry conversation.


It’s a reminder that the work doesn’t stop at the label, the photo or the press release. It’s about building a brand, creating the assets that tell its story and finding meaningful opportunities to share that stor.

Proud of our team, our clients and the craft that goes into every project. 




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