Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am

Denver’s brewery expands core beer lineup across Colorado DENVER (March 4, 2026) – Denver’s independent brewery Ratio Beerworks , hot off its 11th year anniversary, is bringing its beloved pilsner No Shade statewide across Colorado for the first time. No Shade hits coolers across the square state with the momentum of unprecedented growth, as Ratio was up double-digits at the end of 2025 led by a 25% spike in can sales. No Shade Pilsner (5% ABV) is crisp with a clean profil

We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli

Presale open Feb. 15 for the newest whisky by the Lyons, Colo.-based distillery (Image: Turn It Up Media) Lyons, Colo., February 2021 —...