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2023 Colorado Craft Brewers Summit :: How Quality Content Drives the Marketing Mix


Led by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this presentation will featuring our Art Director Michael Eldridge and client Heyward Gualandi from Root Shoot Malting and will provide a discussion for breweries to execute an effective content driven marketing strategy.


Studio, lifestyle and product photography are all key ingredients in today's digital media landscape. Whether it is your website, social media channels, paid advertising placements or earned media coverage – scroll stopping content is a must to elevate your brand above the rest. But in the modern day of short attention span scrolling, how does the investment in quality content provide ROI for your brand.


Over the course of 45 minutes, marketers and brewery owners will learn about the fundamentals of an efficient content creation approach and explore how investing in quality content elevates your brand and fuels the marketing mix. Chad’s marketing perspective will lead a conversation with content creators, brand builders and media relations professionals to explore how to effectively approach creating content and leverage existing content through marketing efforts to differentiate and elevate your brand.

Our booth #18 on the 2nd floor Silverton Ballroom will be pouring beer from Zuni Street Brewing Company and Berthoud Brewing Company (cans that we designed) and we will be offering an chance to WIN A FREE PHOTOSHOOT with Turn It Up Media. We hope to see you at our booth!


View of download the presentation below.

23_10_TurnItUp_QualityContentDrivesMarketingMix
.pdf
Download PDF • 4.24MB

New Terrain Brewing was the winner of our FREE Photoshoot contest. We're stoked to execute studio photography for their line up of canned beers.



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