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Celebrating 5 Years: Building the Mainstage Brewing Brand Story and Logo Suite Case Study
Five Years of Community, Craft Beer, and Live Music in Lyons, CO As we celebrate the five year anniversary of Mainstage Brewing this weekend we’re hitting rewind to one of our favorite local projects, a brand development engagement to develop their look, tone and feel. From brand story to logo suite, we helped Eric Kean and Sam Scruby translate a shared vision into a brand that has been brewing community under the stage lights ever since. Mainstage Brewing is rooted in our sm
May 224 min read


Turn It Up Media Wins Three "Excellence in Packaging" Awards at the 2026 ADI International Spirits Competition
Turn It Up Media wins three ADI Excellence in Packaging awards for Hoot + Howl Spirits. See how intentional brand development earns shelf space.
May 203 min read


Websites and a Ton More: How Turn It Up Media Builds Brands That Keep It Real
Your website is your digital taproom, the online home where your brand vibe lives, breathes, and invites people in. But a great website is a single note in an authentic path to your brand story. At Turn It Up Media, we don't just build websites (we have never addressed the website as a standalone service before, until 3,2,1...now). We help passionate founders, brewers, distillers, farmers, riders and authentic visionaries show up in a real way, with clarity, creativity, and a
May 145 min read


HOW WE HELPED THE WORLD'S BEST WHISKEY GO TO MARKET: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is
May 144 min read


2025 Turn It Up Beverage Wrap Up
We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli
Jan 284 min read


Hoot + Howl’s Award-Winning Amaro Cask Bourbon Now Available
Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire
Nov 21, 20252 min read


Hoot + Howl Spirits’ Historically Inspired Spirits Highly Awarded at Heartland Whiskey Competition
Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025 – Hoot + Howl Spirits ’ mountain-crafted, historically inspired spirits earned three major awards at The 2025 Heartland Whiskey Competition . The Colorado distillery earned the title of Best of Colorado and a silver medal for its Armagnac Cask Bourbon as well as a silver medal for its soon-to-be-released Amaro Cask Bourbon. The Heartland
Sep 11, 20252 min read


Fourth Annual Pre-GABF "Brewery and Media Mixer" (BAMM) at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild, Visit Denver and Oskar Blues Fooderies are teaming up for the fourth annual Brewery and Media Mixer (BAMM) this Wednesday October 8th, 2025 ahead of Denver’s biggest beer holiday - the Great American Beer Festival. Brewers, owners, and marketing teams, can join us tell their story to journalists over food and beer from 4-6 pm as we showcase the diversity of Colorado’s craft brewery scene at Oskar Blues Grill & Brew on Market Street.
Aug 26, 20253 min read


Award Winning Case Study: A Full-send Brand Launch with Hoot + Howl Spirits
Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. 2026 American Distilling Institute (ADI) International Spirits Competition awards earned • Excellence in Packaging Trophy – Off-the-Shelf Packaging Champion • Excelle
Aug 21, 202510 min read


Hoot + Howl Spirits Brings Long-lost Processes to Modern Spirits Lovers
Ancient and all-but-forgotten techniques like tranchage set Hoot + Howl apart Golden, Colo., July 30, 2025 – Based in Golden, the newest...
Aug 5, 20252 min read


Root Shoot Spirits Joins Zero Foodprint in Support of Regenerative Agriculture
Every purchase of Root Shoot Spirits supports Zero Foodprint’s mission Loveland, Colo., July 10, 2025 – Root Shoot Spirits has...
Aug 5, 20252 min read


You Set the Pace: Canndigenous’ Sparkling THC Seltzers Are Now Available in Chicago In Three Tempos
Delicious seltzers with low dose blends of THC with CBG, CBD or CBN allow you to dial in your tempo Cambridge, Wis., June 16, 2025 — ...
Jul 16, 20253 min read


Turn It Up Media 2025 Spring Update
As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...
Apr 23, 20253 min read


90 Days with Spirit Hound Distillers: A Craft Distillery Media Relations Case Study
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. SHD Taps Turn It Up Media to Craft the Colorado American Single Malt Whisky Story Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling a
Apr 23, 20255 min read


2024 Turn It Up Wrap Up
As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...
Dec 31, 20241 min read


Turn It Up Media 2024 Content Creation Demo Reel
Catch us grooving in our sweet spot, smack dab in the intersection of lifestyle content for beverage, cannabis and outdoor brands....
Dec 17, 20241 min read


Chad Melis to Speak at Craft Beer and Brewing + Craft Spirits & Distilling "Brewery & Distillery Workshop" Event
INDUSTRY SPEAKER :: We're thrilled to have Chad Melis (Turn It Up Founder) joining Craft Beer and Brewing + Craft Spirits & Distilling...
Sep 24, 20241 min read


Led by Flagship Pilsner, Prost Brewing Co. Reports Robust Growth and Strong Distribution Increases in 2024
Colorado-crafted, German-inspired: Prost’s new Northglenn brewery headquarters opening this year kicks off awards, deepened distribution,...
Aug 16, 20243 min read


Indeed Brewing Company Grows the Flavorwave Family with the Release of Tidalwave Double IPA
Tidalwave’s bold flavors kick it up a notch in 16 oz cans available across Minnesota and Wisconsin Minneapolis, MN, August 1 3 , 2024 :...
Aug 16, 20242 min read


BarTrack Makes Inc. 5000 List of America’s Fastest-growing Companies!
Innovative beverage services company, BarTrack, is honored to be ranked 240 among the country’s best business leaders and problem-solvers...
Aug 16, 20242 min read
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