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World’s Best Whiskey: Colorado’s Root Shoot Whiskey Named Spirit of the Year at London Spirits Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am
2 days ago3 min read
2025 Turn It Up Beverage Wrap Up
We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli
Jan 284 min read
Root Shoot’s Craft Malt Shines in NEW High Rye Straight Malt Whiskey
High Rye Straight Malt Whiskey is Colorado crafted with barley and rye sown, grown and malted on Root Shoot Malting’s 5th generation...
Jul 16, 20253 min read
Root Shoot Whiskey Named American Single Malt Whiskey of the Year at London Spirits International Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm...
May 8, 20253 min read
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