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TURN IT UP BLOG


Celebrating 5 Years: Building the Mainstage Brewing Brand Story and Logo Suite Case Study
Five Years of Community, Craft Beer, and Live Music in Lyons, CO As we celebrate the five year anniversary of Mainstage Brewing this weekend we’re hitting rewind to one of our favorite local projects, a brand development engagement to develop their look, tone and feel. From brand story to logo suite, we helped Eric Kean and Sam Scruby translate a shared vision into a brand that has been brewing community under the stage lights ever since. Mainstage Brewing is rooted in our sm


Turn It Up Media Wins Three "Excellence in Packaging" Awards at the 2026 ADI International Spirits Competition
Turn It Up Media wins three ADI Excellence in Packaging awards for Hoot + Howl Spirits. See how intentional brand development earns shelf space.


Websites and a Ton More: How Turn It Up Media Builds Brands That Keep It Real
Your website is your digital taproom, the online home where your brand vibe lives, breathes, and invites people in. But a great website is a single note in an authentic path to your brand story. At Turn It Up Media, we don't just build websites (we have never addressed the website as a standalone service before, until 3,2,1...now). We help passionate founders, brewers, distillers, farmers, riders and authentic visionaries show up in a real way, with clarity, creativity, and a


HOW WE HELPED THE WORLD'S BEST WHISKEY GO TO MARKET: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is


Going to 11 with Ratio Beerworks: A Denver Craft Brewery Media Relations Case Study
Why Media Relations Ratio Beerworks celebrated their 10th anniversary in February 2025 without a celebration or event worthy of a decade of award winning beer, a founding member of building RiNo arts district and integral part of the Denver Colorado art/music scene. We collaborated with them in advance of going to 11 in 2026 to reinforce their place in Colorado craft beer as they invested in distributing their beer and bringing the punk rock DIY vibe of their original RiNo t


2025 Turn It Up Beverage Wrap Up
We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli


Craft Beer & Brewing: The Brewery Workshop
The Brewery Workshop brings together experienced brewery operators along with respected industry professionals to help breweries in...


Softopper + Cody Webb Content Creation and Influencer Marketing
Through our experience and relationships we were able to capture the versatility of the Softopper when used by professional dirt bike...


Fourth Annual Pre-GABF "Brewery and Media Mixer" (BAMM) at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild, Visit Denver and Oskar Blues Fooderies are teaming up for the fourth annual Brewery and Media Mixer (BAMM) this Wednesday October 8th, 2025 ahead of Denver’s biggest beer holiday - the Great American Beer Festival. Brewers, owners, and marketing teams, can join us tell their story to journalists over food and beer from 4-6 pm as we showcase the diversity of Colorado’s craft brewery scene at Oskar Blues Grill & Brew on Market Street.


Award Winning Case Study: A Full-send Brand Launch with Hoot + Howl Spirits
Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. 2026 American Distilling Institute (ADI) International Spirits Competition awards earned • Excellence in Packaging Trophy – Off-the-Shelf Packaging Champion • Excelle


Turn It Up Media 2025 Spring Update
As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...


90 Days with Spirit Hound Distillers: A Craft Distillery Media Relations Case Study
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. SHD Taps Turn It Up Media to Craft the Colorado American Single Malt Whisky Story Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling a


2025 Craft Brewers Conference - Turn It Up Media Indy Events
Connect face to face with industry leaders (and share a beer or three) with us at the Craft Brewers Conference. Turn It Up will be at...


Making the News
Turning National Narratives Into Story Telling Opportunities and Brand Awareness Sometimes, the best opportunities aren’t planned—they’re...


Speaking :: Colorado Craft Brewers Summit
A conference for independent Colorado craft brewers, by independent Colorado craft brewers. Hosted by the Colorado Brewers Guild, the...


2024 MEDIA RELATIONS WRAP UP
We had amazing 2024 delivering 2,932 earned media placements and 38,638,275,094 impactful impressions supporting priority narratives for...


2024 Turn It Up Wrap Up
As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...


Turn It Up Media 2024 Content Creation Demo Reel
Catch us grooving in our sweet spot, smack dab in the intersection of lifestyle content for beverage, cannabis and outdoor brands....


Chad Melis to Speak at Craft Beer and Brewing + Craft Spirits & Distilling "Brewery & Distillery Workshop" Event
INDUSTRY SPEAKER :: We're thrilled to have Chad Melis (Turn It Up Founder) joining Craft Beer and Brewing + Craft Spirits & Distilling...


Third Annual CBG+TIU BREWERY AND MEDIA MIXER at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild and Oskar Blues Fooderies are teaming up for the third annual Brewery and Media Mixer (BAMM)...
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