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Going to 11 with Ratio Beerworks
Ratio Beerworks celebrated their 10th anniversary in February 2025 without a celebration or event worthy of a decade of award winning beer, a founding member of building RiNo arts district and integral part of the Denver Colorado art/music scene. We collaborated with them in advance of going to 11 in 2026 to reinforce their place in Colorado craft beer as they invested in distributing their beer and bringing the punk rock DIY vibe of their original RiNo taproom to a second t
6 days ago2 min read


Highland Brewing Has a Thirst For Good
Asheville’s original craft brewery to deepen connection with fans in 2026 through support for iconic beers and new on-site experiences Asheville, NC (Feb. 5, 2026) – For Asheville’s original craft brewery, Highland Brewing , 2025 was defined by challenge, change and rising to the occasion. Highland Brewing finished the year strong, with on-premise distributed beer volume up +25.4% and off-premise up +4.4% following a year of recovery after Hurricane Helene. Growth in the pas
Mar 194 min read


Denver’s Independent Brewery Ratio Beerworks Unleashes No Shade Pilsner Statewide
Denver’s brewery expands core beer lineup across Colorado DENVER (March 4, 2026) – Denver’s independent brewery Ratio Beerworks , hot off its 11th year anniversary, is bringing its beloved pilsner No Shade statewide across Colorado for the first time. No Shade hits coolers across the square state with the momentum of unprecedented growth, as Ratio was up double-digits at the end of 2025 led by a 25% spike in can sales. No Shade Pilsner (5% ABV) is crisp with a clean profil
Mar 183 min read


Scotty Is Back! Highland Brewing Refreshes Asheville’s Original Craft Beer
Highland Brewing’s packaging update for Gaelic Amber Ale celebrates a rich legacy of craft beer in Asheville Asheville, NC (March 4, 2026) – Highland Brewing is celebrating the vibrant legacy of its flagship Gaelic Amber Ale as Asheville’s original craft beer with a packaging refresh. The iconic beer’s new look reintroduces Scotty, the beloved character who first appeared in Highland Brewing’s logo in 1994. The new packaging is now available in updated 6-pack bottles and c
Mar 93 min read


Ratio Beerworks Goes to 11 in 2026
Denver’s brewery celebrates 11th Anniversary with beer, live music and unflagging support for arts and culture DENVER (Feb. 12, 2026) – Ratio Beerworks , goes to 11 this year as they celebrate 11 years of making meticulously-crafted beer, supporting the arts and remaining unapologetically independent in Denver. The brewery enters its 11th year experiencing unprecedented growth, up double-digits at the end of 2025 led by a 25% spike in can sales and enjoying statewide dist
Feb 183 min read


TailGate Brewery Celebrates 11 Years in Tennessee
WHAT: Tennessee’s craft brewery TailGate Brewery is celebrating 11 years with great beer and made-from-scratch pizza on Feb. 21! Join us for a specialty food and beverage menu, a vintage market, and more at TailGate Brewery Headquarters in Nashville. TailGate’s recently perfected lager experience Lager Projekt will be the star of the show, with more than 10 varieties appearing on tap exclusively for the anniversary. First poured at TailGate and at restaurants across Tenn
Feb 182 min read


2025 Turn It Up Beverage Wrap Up
We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli
Jan 284 min read


With Statewide Distribution, Denver’s Ratio Beerworks Grows Packaged Beer Sales 25% This Year
Record-breaking growth for Denver’s brewery is fueled by Cityscapes Mexican Lager DENVER (Dec. 17, 2025) – Denver’s independent brewery Ratio Beerworks is closing out 2025 with its strongest performance ever. Ratio’s 13% growth overall is led by a 9% increase in draft and a 25% surge in packaged beer following its first full year of state-wide distribution. 2025 growth is led by the approachable flagship Cityscapes Mexican-style Lager (4.8% ABV), Sparks Fly Juicy IPA (6.2
Dec 29, 20253 min read


Ratio Beerworks Earns RiNo Art District’s Inaugural Creative Business Award
Denver’s brewery donates 3% of its beer annually to support Colorado’s arts and music scene DENVER (Nov. 20 2025) – Ratio Beerworks , Denver’s independent brewery with roots in the punk music scene, was awarded the RiNo Art District’s inaugural Creative Business Award . The award was presented at Art RiNo 2025 on Nov. 8, a milestone event celebrating the 20th anniversary of the RiNo Art District where Ratio first opened its doors a decade ago. The inaugural Creative Business
Nov 21, 20253 min read


Craft Beer & Brewing: The Brewery Workshop
The Brewery Workshop brings together experienced brewery operators along with respected industry professionals to help breweries in...
Sep 15, 20251 min read


REEB Cycles Releases “REEB Rocky Mountain IPA” Collaboration Beer
REEB Cycles’ REEB Rocky Mountain IPA Collaboration is available exclusively on draft and in Crowlers to-go at the Hooptie Bike Lounge in Longmont, CO. (Photo: Turn It Up Media) Longmont, Colo., Sept. 4, 2025 – Two hands-on Longmont, Colo.-based companies, REEB Cycles and Bootstrap Brewing , collaborate to celebrate the bond between beer and bikes with REEB Rocky Mountain IPA. Brewed a bike ride away from REEB Cycles’ Hooptie Bike Lounge at Bootstrap, this limited release 7.
Sep 11, 20252 min read


TailGate Brewery Invests in Retailers to Bring Traditional Draft Lager Experience to Tennessee
TailGate Brewery will provide complementary side-pull handles, bartender training, and custom glassware to retailers pouring Lager Projekt NASHVILLE, August 22, 2025 – TailGate Brewery , Tennessee’s fastest growing brewery, is bringing an authentic lager experience to Tennessee with the state-wide release of its new Lager Projekt (4.8% ABV), a traditional helles style lager, this month. TailGate Brewery will provide custom glassware, traditional side-pour draft handles, and
Sep 11, 20252 min read


Fourth Annual Pre-GABF "Brewery and Media Mixer" (BAMM) at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild, Visit Denver and Oskar Blues Fooderies are teaming up for the fourth annual Brewery and Media Mixer (BAMM) this Wednesday October 8th, 2025 ahead of Denver’s biggest beer holiday - the Great American Beer Festival. Brewers, owners, and marketing teams, can join us tell their story to journalists over food and beer from 4-6 pm as we showcase the diversity of Colorado’s craft brewery scene at Oskar Blues Grill & Brew on Market Street.
Aug 26, 20253 min read


TailGate Brewery's Double-Digit Retail Growth in 2025 Driven by Diversified Beverage Lineup, Local Focus, and Growth of Flagship TailGate Orange
TailGate Brewery’s craft beer and beverage lineup is thoughtfully crafted to drive success for chain retailers NASHVILLE, July 30, 2025 –...
Aug 5, 20253 min read


Root Shoot Spirits Joins Zero Foodprint in Support of Regenerative Agriculture
Every purchase of Root Shoot Spirits supports Zero Foodprint’s mission Loveland, Colo., July 10, 2025 – Root Shoot Spirits has...
Aug 5, 20252 min read


Blast Off: Lawson’s Finest Liquids’ New Cosmic Shift IPA Will Benefit 10 Nonprofits Across 9 States
Lawson’s Finest’s new IPA will give back locally to nonprofits across the B Corp brewery’s distribution footprint WAITSFIELD, VT (July...
Jul 16, 20253 min read


EVENT: Summer Concert Series - Off the Dock at Indeed Brewing Company
Live music, cold beer, and summer nights - the perfect combo is back this at Indeed Brewing Company's Off The Dock Concert Series . The...
Jul 16, 20252 min read


World Beer Cup: Lawson’s Finest Liquids’ Fayston Maple Imperial Stout Medals
Vermont craft brewer recognized on the international World Beer Cup stage WAITSFIELD, VT (May 5, 2025) – The Sunshine-makers at Lawson’s...
May 6, 20253 min read


Open May 1: Pizzeria Lola at Indeed Brewing Company
MINNEAPOLIS, MN, April 22, 2025 : Indeed Brewing Company has a new food partner. Opening May 1, Ann Kim’s Pizzeria Lola will be...
May 6, 20252 min read


Prost Brewing Co. Unveils Plans for 6,800 Sq.Ft. Biergarten, Its Fifth in Colorado
Award-winning German brewery brings authentic biergarten culture to Wheat Ridge, Colo., with the announcement of its plans to open it...
May 6, 20252 min read
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