Websites and a Ton More: How Turn It Up Media Builds Brands That Keep It Real
- May 14
- 5 min read
Your website is your digital taproom, the online home where your brand vibe lives, breathes, and invites people in. But a great website is a single note in an authentic path to your brand story.
At Turn It Up Media, we don't just build websites (we have never addressed the website as a standalone service before, until 3,2,1...now). We help passionate founders, brewers, distillers, farmers, riders and authentic visionaries show up in a real way, with clarity, creativity, and a strategy that Turn It Up.
What We Do (and Why It Works Together)
A siloed approach doesn’t tell a story, a single tactic is not effective, let’s build a brand culture. That's why we “bring it” with four core service areas that work in concert:
Brand Development is the core of who you are, why you show up every day and informs everything you do. It captures why your product exists, who you make it for and builds the roadmap to how it makes people feel. Your brand identity defines your visual and strategic language inspiring logo design, packaging and brand voice. It needs to be tight and clearly defined before any creative energy is applied.
Content Creation authentically brings the story alive. Photography, videography, and copywriting must inform and evoke emotion and vibe in a single intentional moment.
Go to Market Strategy gets your brand in front of the right people through the right channels at the right time. Identifying distributor needs, gaining retailer confidence and driving consumer awareness and loyalty need to aligned to move the needle. Understanding what each of these tiers need and engaging them on their terms is essential. We know the challenges and create solutions via sales tools, web design, retail programming, and social support that align your brand to drive engagement and win.
Media Relations is the megaphone of your intentional brand assets to effectively tell your story and build your fan base. An effective media relations strategy engages trusted third party publications to tell your story with the right message to the right audience at the right time. Earned media placements build brand awareness, credibility, loyalty and confidence aligning all tiers with a cohesive message and rally cry.
Websites We’ve Turnt Up and How
Check out some of the rad clients our team (Ally Levise, Chad Melis, Helen Anderson, Marily Melis and Michael Eldridge) led by Jeremy Farmer has developed websites (and much more) for:
Hoot + Howl Spirits - hootandhowl.co
Founder Cal Deline came to us with a vision for a Colorado craft spirits built around wild joy and relentless innovation. Hoot + Howl is a passion project rooted in the belief that great spirits should come with great stories that make you want to hoot and howl right along with them.
We delivered a full suite of marketing solutions for Hoot + Howl, including brand development, content creation, go to market strategy, and media relations. From lifestyle photography that captures their adventurous spirit to a web experience that pulls visitors in, our work with Hoot + Howl is on full display of what happens when brand strategy and creative execution fire on all cylinders. Read the case study HERE.
Root Shoot Spirits & Root Shoot Malting - rootshootspirits.com || rootshootmalting.com
Few brand stories are as genuinely compelling as this one. Root Shoot is a 5th-generation family farm, the 100 year old Olander Farms in Loveland, Colorado that sows, grows, and malts its own grain, then showcases the malts into award-winning American Single Malt Whiskey. Their sustainable supply chain spans just 30 miles from field to bottle and the whiskey itself has earned recognition as the 2026 Spirit of the Year, USA.
We're stoked to tell the Root Shoot grain-to-glass story through content creation, go to market strategy, and media relations. It's exactly the kind of purpose driven brand we dig working with. Read the case study HERE.
Content Creation
Go To Market
Media Relations
Canndigenous - canndigenous.com
Canndigenous is Wisconsin's first independent, Indigenous-owned hemp company, founded by Rob Pero of the Bad River Band of Lake Superior Chippewa. Rob founded Canndigenous on the principle of doing things, as the Ojibwe say, "in a good way" with a commitment to natural, transparent, sustainable practices and a deep sense of responsibility to Indigenous communities.
From sun-grown CBD flower and tinctures to their innovative line of low-dose THC seltzers, Canndigenous is more than a wellness brand, it's a mission. Rob also founded the Indigenous Cannabis Industry Association (ICIA), which advocates for equitable opportunity in the hemp and cannabis industry for Indigenous people nationwide.
We helped develop and amplify Canndigenous's brand and mission with a full suite of marketing solutions. Partnering with purpose-driven brands like this one is exactly why we do what we do.
Packaging Design + Content Creation
Go to Market
Media Relations
Grind City Brewing Company - grindcitybrew.com
Born from a father-and-son shared vision, Bill and Hopper Seely built Grind City Brewing to honor the spirit of Memphis, the grit, the grind, the community. Located in a beautifully refurbished former furniture factory on the bluffs of the Mississippi River, Grind City is a destination. Their taproom features nearly two acres of green space, rotating food trucks, live music, and a lineup of approachable, high-quality craft beers brewed to bring people together.
We worked alongside Grind City through brand development (including packaging design), go to market strategy (website and sales materials) to help them authentically represent their unique taproom story and connect with their local market.
Brand Identity
Packaging Design and Studio Photography
Go to Market
REEB Cycles - reebcycles.com
REEB is beer spelled backwards and post-ride beers with friends is the DNA of the brand. Co-founded by legendary craft brewer Dale Katechis (founder of Oskar Blues Brewery) and Turn It Up founder Chad Melis, REEB Cycles is a small, independent manufacturer building handcrafted mountain bikes out of Longmont, Colorado, with the same rebellious craft spirit that defined the early days of the American craft beer movement.
Every REEB bike is finely tuned and built to last from the OG hardtails, award-winning steel SST short travel trail bike and long travel STEEZL . For Turn It Up Media (Michael Eldridge & Chad Melis), REEB is personal. We've been at the intersection of craft beer and outdoor lifestyle culture every step of the way and this partnership reflects exactly the kind of work we're most passionate about.
Brand Identity / Logo Design
Content Creation
Go to Market Ad Sets
Media Relations
Let's Build Something Real
We specialize in craft beverage, outdoor, and lifestyle brands who are building something worth giving a damn about. We build the roadmap to bring it all together with intention and express your brand’s truest self. Whether you're a brewery trying to break into new markets, a spirits brand that needs a website as bold as your product or an outdoor company ready to take your storytelling to the next level let's grab a beer, go for a ride, and Turn It Up. Wait, was this supposed to be about websites?
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