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Hoot + Howl Spirits’ Historically Inspired Spirits Highly Awarded at Heartland Whiskey Competition
Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025...
Sep 112 min read


REEB Cycles Releases “REEB Rocky Mountain IPA” Collaboration Beer
REEB Cycles’ REEB Rocky Mountain IPA Collaboration is available exclusively on draft and in Crowlers to-go at the Hooptie Bike Lounge in...
Sep 112 min read


Softopper + Cody Webb Content Creation and Influencer Marketing
Through our experience and relationships we were able to capture the versatility of the Softopper when used by professional dirt bike...
Sep 81 min read


Case Study: A Full-send Brand Launch with Hoot + Howl Spirits
Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. Turn It Up provides an experience driven roadmap to bring your mountain top brand inspiration to life through a focus on four key phases: brand development, content cre
Aug 219 min read


REEB Cycles X Industry Nine Launch Limited Edition Bronze Project Bikes
The REEB Cycles x Industry Nine Bronze Project Bikes are Available Exclusively for the Month of August ...
Aug 52 min read


Hoot + Howl Spirits Brings Long-lost Processes to Modern Spirits Lovers
Ancient and all-but-forgotten techniques like tranchage set Hoot + Howl apart Golden, Colo., July 30, 2025 – Based in Golden, the newest...
Aug 52 min read


Root Shoot’s Craft Malt Shines in NEW High Rye Straight Malt Whiskey
High Rye Straight Malt Whiskey is Colorado crafted with barley and rye sown, grown and malted on Root Shoot Malting’s 5th generation...
Jul 163 min read


REEB Cycles’ “The Sam’s Pants” American-made Gravel Bike is BACK
Handcrafted with simple, modern lines using double- and triple-butted Columbus Zona tubing—to get you lost, exploring and back home again...
May 292 min read


Make Some Noise: Introducing Hoot + Howl Spirits
This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. ...
May 293 min read


Root Shoot Whiskey Named American Single Malt Whiskey of the Year at London Spirits International Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm...
May 83 min read


Turn It Up Media 2025 Spring Update
As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...
Apr 233 min read


90 Days with Spirit Hound Distillers
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling award-winning American Single Malt Whisky. Turn It Up used a multi-pronged market
Apr 234 min read


Colorado’s Spirit Hound Distillers Crafting American Single Malt Whisky Since 2012
The newly recognized category has been this Colorado Distiller’s specialty for over 13 years (Image: Turn It Up Media for Spirit Hound...
Mar 213 min read


2024 Turn It Up Wrap Up
As the final tracks on side two of 2024 reach the run out groove (our favorite final track was Johnny BlueSkies- "One for the Road" ,...
Dec 31, 20241 min read


Turn It Up Media 2024 Content Creation Demo Reel
Catch us grooving in our sweet spot, smack dab in the intersection of lifestyle content for beverage, cannabis and outdoor brands....
Dec 17, 20241 min read


Led by Flagship Pilsner, Prost Brewing Co. Reports Robust Growth and Strong Distribution Increases in 2024
Colorado-crafted, German-inspired: Prost’s new Northglenn brewery headquarters opening this year kicks off awards, deepened distribution,...
Aug 16, 20243 min read


Can’d Aid and The Yasso Game On! Foundation Partner for Second Annual National Give Back Tour
Can’d Aid and Yasso team up to donate another 1,200 bikes to kids in 2024 Longmont, Colo., March 13, 2023 — National nonprofit Can’d...
Apr 9, 20243 min read


Indigenous-owned Hemp Company Canndigenous Releases First THC + CBD Seltzer at Reservation Economic Summit
Packaging Design + Product Photography by Turn It Up Media / Michael Eldridge for Canndigenous Cambridge, Wis., Mar. 7, 2024 — ...
Mar 7, 20243 min read


Tuesday Cocktail Club: AVID Cider Co. Releases Cocktails in a Can
(Photo by Turn It Up Media for AVID Cider Co.) Made with real ingredients and all natural flavors, Tuesday Cocktail Club is the best...
Feb 22, 20242 min read


2023 Marked a Year of Growth for Root Shoot Malting
Colorado craft malthouse increased production by 33%, earned accolades and launched its first spirit Loveland, Colo. (Jan. 16, 2023) –...
Jan 25, 20243 min read
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