On Labor Day, we’re celebrating the work behind the brands and the people who bring it all to life. A recent Packaging Digest feature, “Can Packaging Help Revive Whiskey?”, brought together several sides of what we do at Turn It Up Media: brand development, packaging, content creation and media relations. Our founder, Chad Melis, shared his perspective on how whiskey brands can use packaging to connect with a new generation of consumers. The article also featured two of our

In the early 80's, Chad Melis (Turn It Up Media Co-Founder), accompanied his grandpa Allen on a carpentry job in an old barn in Elkhart...