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Packaging Digest: “Can Packaging Help Revive Whiskey?
On Labor Day, we’re celebrating the work behind the brands and the people who bring it all to life. A recent Packaging Digest feature, “Can Packaging Help Revive Whiskey?”, brought together several sides of what we do at Turn It Up Media: brand development, packaging, content creation and media relations. Our founder, Chad Melis, shared his perspective on how whiskey brands can use packaging to connect with a new generation of consumers. The article also featured two of our
Sep 71 min read


Turn It Up Media 2026 Mid-Year Update
Beverage is deep into the busy selling season, Memorial Day and 4th of July load-in sales have delivered important insight on how the 2026 annual business plan is tracking. Mid-year is when we're heads-down executing that plan while the early outline of the 2027 plan starts taking shape It's an intense time of year, hustling with end-of-summer efforts, dialing in Labor Day sales, prepping for Fall retail sets, and getting Holiday programs ready to execute. In the middle of a
Aug 143 min read


Branch & Barrel’s Colorado-Made Bourbons Score Gold and Double Gold at Denver International Spirits Competition
Branch & Barrel’s lineup of Colorado-made bourbons stack up awards Centennial, Colo., April 10, 2026 — Branch & Barrel Distilling just scored two medals for its Colorado-made bourbon at the Denver International Spirits Competition, adding to a growing list of international accolades. Scoring 96 points, Branch & Barrel’s Wheated Bourbon earned Double Gold designation, and its High Rye Bourbon earned a Gold medal at 91 points at the prestigious spirits competition this month.
Apr 143 min read
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