Turn It Up Media 2025 Spring Update

As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what Turn It Up Media has going on within the beverage space.

We've been busy to kick off the year and are super excited about some of the projects that will hit the market as Spring and Summer roll on.

2025 Craft Brewers Conference Events List

Connect face to face with industry leaders (and share a beer or three) with us at the Craft Brewers Conference.  Turn It Up will be at CBC supporting our clients with Chad Melis on the ground along with Helen Anderson who will be speaking Tuesday, April 29, about Modern Media Relations (2:15pm in Wabash Ballroom). CLICK HERE for a list of client events and other happenings that we plan to/recommend you to attend. 

90 Days with Spirit Hound Distillers - Media Relations, Photography, Graphic Design

On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years.

Following the designation, Spirit Hound Distillers engaged Turn It Up to leverage their authentic brand story and 13 year commitment to distilling award-winning American Single Malt Whisky. We used a multi-pronged marketing approach to position Spirit Hound and Colorado as leaders of the ASMW narrative on the regional and national stage.  CLICK HERE for the case study.

Outside Summit (Hit Us For a 30% TIU Discount Code Valid till 5/1/25)

As the beverage industry faces a dynamic and changing customer base I’m looking forward to discussing and learning how entrepreneurs and brands across industries are approaching the challenge of authentically engaging, activating and resonating with differing generations of fickle consumers. 

We are stoked to partner with the Outside Summit ; the inspiring, educational and networking event of the year featuring CEO’s, Founders, Pro Athletes and Marketing leaders from Netflix, The North Face, National Geographic and more. Take a look at speakers and topics HERE.

The two day Summit includes entry to the #OutsideFestival featuring adventure films and live music by Khruangbin, Sylvan Esso, Lord Huron, Waxahatchee, Trampled by Turtles, Neal Francis and more.. 

Thursday, May 29 kicks things off with Summit badge registration and a must-attend job fair hosted by Basecamp: Outdoor Jobs, Freelance Gigs, Networking in advance of Friday’s Summit and the weekend’s Festival in Denver, CO’s Civic Center Park, May 31-June 1.  Use Discount Code “OFSINSIDER30” and grab your tickets now at theoutsidesummit.com - we’ll see you there!

Congrats to Root Shoot Spirits - London Spirits Competition & Case Study

Root Shoot Spirits, 4 Year Old Bonded American Single Malt Whiskey was the London Spirits Competition Single Malt American Whiskey of the Year. CLICK HERE to read about our role (Photography, Website, Sales Tools, Media Relations) launching the Whiskey.

Can’d Aid Bikes, Boards & Brews - Build Bikes or Skateboards for Youth in Your Community

Since 2013, Can’d Aid has partnered with craft breweries to build and donate more than 20,000 bikes and skateboards to kids in under-resourced communities nationwide.  Click HERE to learn how to partner your brewery with Can’d Aid.

2024 Turn It Up Media Relations and Content Creation Wrap Up

Click HERE for a MEDIA RELATIONS summary video of our 2024 efforts and HERE for a sizzle reel of our CONTENT CREATION work from 2024.

Have a great summer selling season and stay in touch.  Please let us know if there is a day and time you would like to connect or if there is anything that we may be able to help with.