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Leading the Pack: Colorado’s Hoot + Howl Spirits Wins Big in 2026
Hoot + Howl’s unique branding, created in collaboration with Colorado-based beverage and outdoor marketing agency Turn It Up Media, also received recognition at the ADI Spirits Competition, bringing home a Double Gold Medal for Excellence in Packaging for Black Tea Liqueur; an Excellence in Packaging Trophy in the off-the-shelf packaging category; and an Excellence in Packaging Double Gold Medal for the Hoot + Howl brand identity.
May 263 min read


Colorado’s Award-Winning Root Shoot Spirits New Limited Release: Homestead High Proof Series
The Homestead Series is the next, high-proof chapter of Root Shoot Whiskey’s Colorado-crafted whiskey – sown, grown and malted on Root Shoot Malting’s 5th generation Colorado farm
May 263 min read


Celebrating 5 Years: Building the Mainstage Brewing Brand Story and Logo Suite Case Study
Five Years of Community, Craft Beer, and Live Music in Lyons, CO As we celebrate the five year anniversary of Mainstage Brewing this weekend we’re hitting rewind to one of our favorite local projects, a brand development engagement to develop their look, tone and feel. From brand story to logo suite, we helped Eric Kean and Sam Scruby translate a shared vision into a brand that has been brewing community under the stage lights ever since. Mainstage Brewing is rooted in our sm
May 224 min read


Turn It Up Media Wins Three "Excellence in Packaging" Awards at the 2026 ADI International Spirits Competition
Turn It Up Media wins three ADI Excellence in Packaging awards for Hoot + Howl Spirits. See how intentional brand development earns shelf space.
May 203 min read


HOW WE HELPED THE WORLD'S BEST WHISKEY GO TO MARKET: Launching Root Shoot Spirits Single Malt Whiskey
We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is
May 144 min read


World’s Best Whiskey: Colorado’s Root Shoot Whiskey Named Spirit of the Year at London Spirits Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm (photo: Turn It Up Media Loveland, Colo., April 23, 2026 – Root Shoot Spirits’ American Single Malt Whiskey (50% ABV) was named Spirit of the Year, Whisky of the Year, and American Single Malt Whiskey of the Year at the international London Spirits Competition! Incredibly, the same Colorado-crafted spirit also just took home Double Gold at the Am
Apr 293 min read


Going to 11 with Ratio Beerworks: A Denver Craft Brewery Media Relations Case Study
Why Media Relations Ratio Beerworks celebrated their 10th anniversary in February 2025 without a celebration or event worthy of a decade of award winning beer, a founding member of building RiNo arts district and integral part of the Denver Colorado art/music scene. We collaborated with them in advance of going to 11 in 2026 to reinforce their place in Colorado craft beer as they invested in distributing their beer and bringing the punk rock DIY vibe of their original RiNo t
Apr 172 min read


Branch & Barrel’s Colorado-Made Bourbons Score Gold and Double Gold at Denver International Spirits Competition
Branch & Barrel’s lineup of Colorado-made bourbons stack up awards Centennial, Colo., April 10, 2026 — Branch & Barrel Distilling just scored two medals for its Colorado-made bourbon at the Denver International Spirits Competition, adding to a growing list of international accolades. Scoring 96 points, Branch & Barrel’s Wheated Bourbon earned Double Gold designation, and its High Rye Bourbon earned a Gold medal at 91 points at the prestigious spirits competition this month.
Apr 143 min read


Denver’s Independent Brewery Ratio Beerworks Unleashes No Shade Pilsner Statewide
Denver’s brewery expands core beer lineup across Colorado DENVER (March 4, 2026) – Denver’s independent brewery Ratio Beerworks , hot off its 11th year anniversary, is bringing its beloved pilsner No Shade statewide across Colorado for the first time. No Shade hits coolers across the square state with the momentum of unprecedented growth, as Ratio was up double-digits at the end of 2025 led by a 25% spike in can sales. No Shade Pilsner (5% ABV) is crisp with a clean profil
Mar 183 min read


REEB Cycles Introduces Two New Hardtails for 2026
Customizable American-made and Taiwan-crafted, both frames are built by hand and built to last. March 4, 2026 – Longmont, Colo. – As REEB Cycles celebrates its 15th anniversary, the Colorado-based fabricator is introducing two new steel hardtail frames and international availability for 2026: the Re:Dikyelous and the Hall Pass . Built around the same aggressive trail philosophy and modern hardtail geometry, the two frames offer riders a choice between a customizable Ameri
Mar 93 min read


Ratio Beerworks Goes to 11 in 2026
Denver’s brewery celebrates 11th Anniversary with beer, live music and unflagging support for arts and culture DENVER (Feb. 12, 2026) – Ratio Beerworks , goes to 11 this year as they celebrate 11 years of making meticulously-crafted beer, supporting the arts and remaining unapologetically independent in Denver. The brewery enters its 11th year experiencing unprecedented growth, up double-digits at the end of 2025 led by a 25% spike in can sales and enjoying statewide dist
Feb 183 min read


REEB Cycles Celebrates 15 Years with Limited Edition American-made Re:Dikyelous Hardtail Build
For the first time in 5 years REEB Cycles is offering a Colorado made hardtail with an exclusive 15 year anniversary complete build kit February 3rd, 2026 - Longmont, Colo. - REEB Cycles launched its American made Steel Hardtail 15 years ago and quickly grew a reputation for featuring traits previously seen only on longer travel trail bikes. The original bikes featured aggressive geometry, a proprietary tubeset and singlespeed compatibility featuring Gates carbon belt drive
Feb 183 min read


With Statewide Distribution, Denver’s Ratio Beerworks Grows Packaged Beer Sales 25% This Year
Record-breaking growth for Denver’s brewery is fueled by Cityscapes Mexican Lager DENVER (Dec. 17, 2025) – Denver’s independent brewery Ratio Beerworks is closing out 2025 with its strongest performance ever. Ratio’s 13% growth overall is led by a 9% increase in draft and a 25% surge in packaged beer following its first full year of state-wide distribution. 2025 growth is led by the approachable flagship Cityscapes Mexican-style Lager (4.8% ABV), Sparks Fly Juicy IPA (6.2
Dec 29, 20253 min read


Hoot + Howl’s Award-Winning Amaro Cask Bourbon Now Available
Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire
Nov 21, 20252 min read


Ratio Beerworks Earns RiNo Art District’s Inaugural Creative Business Award
Denver’s brewery donates 3% of its beer annually to support Colorado’s arts and music scene DENVER (Nov. 20 2025) – Ratio Beerworks , Denver’s independent brewery with roots in the punk music scene, was awarded the RiNo Art District’s inaugural Creative Business Award . The award was presented at Art RiNo 2025 on Nov. 8, a milestone event celebrating the 20th anniversary of the RiNo Art District where Ratio first opened its doors a decade ago. The inaugural Creative Business
Nov 21, 20253 min read


Whiskey On The Web: You Can Now Order Hoot + Howl Mountain-Crafted Spirits Online
For the first time, get your hands on Hoot + Howl online for nationwide delivery. Golden, Colo. October 24, 2025 – Hoot + Howl Spirits is now offering award-winning spirits for purchase online nationwide. For the first time, spirits lovers outside of Colorado can get their hands on Hoot + Howl’s lineup of mountain-crafted spirits, including Armagnac Cask Bourbon, which earned a silver medal and the title of Best of Colorado at the recent 2025 Heartland Whiskey Competition,
Oct 28, 20252 min read


Hoot + Howl Spirits’ Historically Inspired Spirits Highly Awarded at Heartland Whiskey Competition
Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025 – Hoot + Howl Spirits ’ mountain-crafted, historically inspired spirits earned three major awards at The 2025 Heartland Whiskey Competition . The Colorado distillery earned the title of Best of Colorado and a silver medal for its Armagnac Cask Bourbon as well as a silver medal for its soon-to-be-released Amaro Cask Bourbon. The Heartland
Sep 11, 20252 min read


REEB Cycles Releases “REEB Rocky Mountain IPA” Collaboration Beer
REEB Cycles’ REEB Rocky Mountain IPA Collaboration is available exclusively on draft and in Crowlers to-go at the Hooptie Bike Lounge in Longmont, CO. (Photo: Turn It Up Media) Longmont, Colo., Sept. 4, 2025 – Two hands-on Longmont, Colo.-based companies, REEB Cycles and Bootstrap Brewing , collaborate to celebrate the bond between beer and bikes with REEB Rocky Mountain IPA. Brewed a bike ride away from REEB Cycles’ Hooptie Bike Lounge at Bootstrap, this limited release 7.
Sep 11, 20252 min read


Softopper + Cody Webb Content Creation and Influencer Marketing
Through our experience and relationships we were able to capture the versatility of the Softopper when used by professional dirt bike...
Sep 8, 20251 min read


Fourth Annual Pre-GABF "Brewery and Media Mixer" (BAMM) at Oskar Blues Grill & Brew Market Street
Turn It Up Media, Colorado Brewers Guild, Visit Denver and Oskar Blues Fooderies are teaming up for the fourth annual Brewery and Media Mixer (BAMM) this Wednesday October 8th, 2025 ahead of Denver’s biggest beer holiday - the Great American Beer Festival. Brewers, owners, and marketing teams, can join us tell their story to journalists over food and beer from 4-6 pm as we showcase the diversity of Colorado’s craft brewery scene at Oskar Blues Grill & Brew on Market Street.
Aug 26, 20253 min read
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