#TurnItUpNOW

Mar 22, 2019
3 min

“The Pro’s Closet” Launches Revolutionary “Certified Pre-Owned” Bike Program

We're stoked to be working The Pro's Closet to help them tell the story of their Certified Pre-Owned Bike Program and how it is changing the idea of bike ownership. Here are elements from the press release. Boulder, Colo., March 19th, 2019 - In what started as a creative mountain biker living out of his VW Bus in the summer of 2006 with a simple mission: sell all of his worldly possessions, minus his bike and his bus, he sold everything. From these humble beginnings, The Pr

Jan 30, 2019
2 min

Driving Earned Media in A Complex Environment - a Six Month Summary

Leveraging over a decade of hands-on craft beer experience and a deep understanding of the craft beer space and partner breweries, Turn It Up Media provides ongoing strategic media relations thought leadership and support for all seven breweries within the CANarchy Craft Brewery Collective. The CANarchy Craft Brewery Collective was Turn It Up Media's first client, and is no doubt, it's largest. Competing to stand out in a market saturated with over 7,000 craft breweries is a

Dec 23, 2018
3 min

COLLABORATION (2 of 3): Photography

A photograph has an immense amount of power and persuasion. In a split second it can stir up an old memory, trigger an emotion, evoke a feeling, thus capturing the right moment and vibe is the essence of any successful marketing campaign. Which is why, in the second part of this three part series, we want to highlight a few of our photographer partners that we love to work with and believe are the best in the business. The ones who always produce digital gold, have perfect p

Nov 20, 2018
2 min

COLLABORATION (1 of 3): Video Production

As Turn It Up Media ventures into the creative spaces we have to give props where they are due. We are thankful to work with talents new and old and look forward to adding something unique and perfect for your story. In this 3-part series we will highlight key partnerships with creatives; this first edition we’ll dive into videographers, followed by photographers and then graphic designers we’ve enjoyed working with over the years. As we develop signature campaigns and strate

Oct 31, 2018
2 min

Marily Melis Joins Turn It Up Media, Adds Experience and Content Development Services

Lyons, Colo., October 30th, 2018 - Turn It Up Media has announced Marily Melis will join husband Chad Melis as co-founder and President of Creative Content, on November 1st, of the newly formed marketing company based in the foothills town of Lyons, CO. As an engaging and energetic personality Marily has directed and been the spokesperson for over 200 product videos and photoshoots for more than a dozen brands. Over the last 12+ years as the marketing director for brands like

Oct 25, 2018
1 min

Men's Journal: The 50 Best Craft Beers in the United States

So stoked to have Men's Journal choose Turn It Up Media client, Oskar Blues Brewery Barrel Aged Ten Fidy Imperial Stout, as the best beer to represent Colorado and one of the "50 Best Craft Beers in the United States." Colorado - Barrel Aged Ten Fidy Imperial Stout This imperial stout from Oskar, the canned-beer behemoth that also has breweries in Texas and North Carolina, spends a year aging in bourbon barrels, lending notes of vanilla and oak. Despite its boozy heft (12.9 p

Oct 15, 2018
1 min

Brand Amplification: How do you measure success?

For Turn It Up Media, we measure success by how much we can amplify our client’s story and reach. In a targeted effort aimed at the Great American Beer Festival, September 17th through the 21st, we experienced a ton of earned media coverage for our client #CANarchy Craft Brewery Collective. The extraordinary week gained national coverage from Forbes, Men's Journal, USA TODAY, Paste Magazine, Food Network & a local article in The Colorado Sun. In addition, we placed CANarchy P

Oct 11, 2018
1 min

Brand Authenticity: What's in a Name

In the early 80's, Chad Melis (Turn It Up Media Co-Founder), accompanied his grandpa Allen on a carpentry job in an old barn in Elkhart Lake, WI. They were building a large walk in stereo room for a radio and sound connoisseur. Part of getting paid for the job was a cherry 1941 Philco 41-280 radio. The radio was something the family listened to while visiting his grandparents’ house. Music and concerts played a big role in Chad’s life and when grandpa Allen passed away in 201

Oct 2, 2018
1 min

Turn It Up Media AnnouNces strategic media relations solution for Spirit Hound Distillers

Turn It Up Media has announced it will be the strategic media relations solution for Spirit Hound Distillers while the distillery launches it’s small batch, Straight Malt Whisky and Spirit Hound Gin throughout the entire Lone Star State of Texas. The scarcely distributed distillery made Texas an early priority with it’s award winning flagship spirits distributed by United, Wine & Spirits. Spirit Hound chose Turn It Up Media because of their extensive experience in the bever

Sep 25, 2018
1 min

Content Creation: Bikepacking in the Sawatch & Collegiate

Turn It Up Media was fortunate to spend a week bikepacking in the Sawatch & Collegiate mountain ranges between Buena Vista, Salida and Crested Butte gathering content with Fredrik Marmsater Photography. Fred’s hand selected route of high alpine single-track and rugged Jeep roads, topping out over 14,000ft, headlined amazing views and rowdy descents. The adventure provided authentic content creation for a handful of outdoor brands including Patagonia, ORTLIEB Outdoor Equipment

Sep 19, 2018
1 min

Turn It Up Founder, Chad Melis, Podcast Episode 212

Listen to our founder, Chad Melis, talk brand authenticity & leadership through accountability and empowerment during his time at Oskar Blues Brewery with Lori Jones via the Avocet Communications Podcast Episode 212. Click HERE to listen. Listen And Learn: About his untraditional approach to interviewing. People-powered “do-goodery.” How he bridges and builds off the brand’s many extensions. About Can’d Aid and how it has raised more than $3.4 million. How the Oskar Blues’ ta

Aug 24, 2018
1 min

The 25 Most Important American Craft Beers Ever Brewed

MSN / Food & Wine - The 25 Most Important American Craft Beers Ever Brewed - Rad that Turn It Up Media client Oskar Blues Brewery, a disruptive little brewery from the small town of Lyons, Colorado, can make such a big impact on the national stage. Well done Dale Katechis & a growing crew of hard working folks. Nice photo Eddie Clark Media Read the article HERE. #CraftBeer #TurnItUpNOW #CANarchy #MSN #MediaRelations #DalesPaleAle

Aug 20, 2018
1 min

LA Times - Three Weavers finds a way to grow without losing its craft beer street cred

Exciting to have Turn It Up Media be part of connecting the dots between Three Weavers Brewing Company and CANarchy Craft Brewery Collective collaboration w/ an authentic and meaningful piece by John Verive / Los Angeles Times. Great job and congratulations Lynne Weaver / Alexandra Nowell. Read the article HERE. #CANarchy #TurnItUpNOW #losangeles #brewery #CraftBeer #MediaRelations

Aug 15, 2018
1 min

Turn It Up Media Signs CANarchy Craft Brewery Collective as First Client

Turn It Up Media has announced the CANarchy Craft Brewery Collective as their first client. After spending more than a decade directing all marketing activities at Oskar Blues Brewery and more recently acting as Marketing Director at CANarchy, Chad Melis (Turn It Up Media Co-Founder) has announced they will initially work with CANarchy as their exclusive craft brewery partner. Melis will continue to provide media relations for its seven craft beer companies, including Oskar

Aug 1, 2018
1 min

Canarchy Marketing Director Departs, Launches ‘Turn it Up Media’

After spending 10 years as the marketing director for Oskar Blues Brewery, and more recently the Canarchy Craft Brewery Collective, media relations guru Chad Melis has struck out on his own. Melis, who was an integral part of the Oskar Blues and Canarchy organizations, acting as a national spokesman and overseeing a team 20 marketing employees, launched ‘Turn it Up Media’ in early August. Click HERE for full article. Melis, who was with Oskar Blues as it grew from 13,000