Turn It Up Media has announced it will be the strategic media relations solution for Spirit Hound Distillers while the distillery launches it’s small batch, Straight Malt Whisky and Spirit Hound Gin throughout the entire Lone Star State of Texas. The scarcely distributed distillery made Texas an early priority with it’s award winning flagship spirits distributed by United, Wine & Spirits.
Spirit Hound chose Turn It Up Media because of their extensive experience in the beverage (CPG) industry and specific understanding of the media landscape in Texas and Colorado. Turn It Up Media Founder, Chad Melis, led all Oskar Blues Brewery marketing efforts and built a team of over 20 marketing employees over the last decade. During his time at Oskar Blues the brewery grew from 13,000 bbls to over 200,000 bbls, expanding from 20 to all 50 states while he directed the launch of the companies third and fourth brewery locations in Brevard, NC and Austin, TX.