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Brand Amplification: How do you measure success?

For Turn It Up Media, we measure success by how much we can amplify our client’s story and reach.

In a targeted effort aimed at the Great American Beer Festival, September 17th through the 21st, we experienced a ton of earned media coverage for our client #CANarchy Craft Brewery Collective. The extraordinary week gained national coverage from Forbes, Men's Journal, USA TODAY, Paste Magazine, Food Network & a local article in The Colorado Sun. In addition, we placed CANarchy President Matt Fraser on a Brewbound “Brew Talks” panel and hosted nearly 90 media contacts at Oskar Blues Grill & Brew / Black Buzzard in collaboration with Prim Communications, Brewers Association and VISIT DENVER for a GABF media tour. Thank you for including us and our clients, great job!

That’s not a typical week, but it certainly had our clients AMPED.


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