Slrrrp Shots, the leading gelatin shot brand, saw 118-percent growth in 2021 - Photo Credit: Turn It Up Media
Los Angeles, Jan. 13, 2021 -- SLRRRP Shots, the leading brand of alcohol-infused gelatin shots nationwide, saw 118-percent retail growth year-over-year. As the market leader in the new and quickly growing gelatin shot category, Slrrrp Shots has differentiated and expanded its footprint by offering both malt- and spirits-based gelatin shots.
Slrrrp Shots, which sold 21 million shots in 2021 and saw 41% of its annual growth come from retail chain stores, entered 400 Walmart stores nationwide this year. With distribution in 11 countries and in 45 states in the US, Slrrrp Shots has overcome distribution obstacles of its alcohol-infused gelatin shots by offering two varieties that fit the needs of grocery and convenience stores: Slrrrp Shots, infused with spirits-based alcohol, and Slrrrp Shots Minis, infused with malt-based alcohol.
The overall Ready-to-Drink Shots category is up 243.9% in 2021, and Slrrrp Shots sales represent an impressive 47% of the category. The brand’s 2021 growth also includes the release of Cinnamon Whiskey Slrrrp Shots, the first packaged cinnamon whiskey gelatin shot on the market.
“Our mission is to bring people together and an important aspect of that inclusivity is that we are widely accessible. Adding a malt-based variety of Slrrrp Shots helps people find us in grocery and convenience stores across the US,” says Stephen Houck, Slrrrp Shot’s chief executive officer. “Slrrrp Shots are an approachable and exciting way to celebrate every occasion with friends and family. A jar of gelatin shots makes a conversation piece.”
Looking ahead to second quarter 2022, Slrrrp Shots will feature a refreshed look and feel courtesy of a packaging rebrand.
“The Ready-to-Drink Shots category, as a whole, is a pretty new one. We’re excited to be a part of the rapidly growing segment and push to define best-practices within the category.” says Trent Killian, vice president of marketing at Slrrrp Shots.
Slrrrp’s upcoming brand update will help the overall gelatin and RTD shot categories mature and set the precedent for balancing fun and engaging branding with consistent messaging that ensures it appeals to the right audience. “Gelatin shots are a universal symbol of social, celebratory fun for adults,” says Killian. “Our new packaging allows our shots to shine at retail and will make it easier for our customers to find the packs they’re looking for.”
Slrrrp Shots and Slrrrp Shots Minis are vegetarian friendly, made from 100% plant-based gelatin and come in several varieties of exceptional flavors. Delicious fruity flavors, ranging from crisp Blue Raspberry Smash to delicious Pineapple Pandamonium, are available in both the Slrrrp Shots (13 percent ABV) and Slrrrp Shots Minis (8 percent ABV) sizes.
SLRRRP Shots makes delicious alcohol-infused gelatin shots. Slrrrp Shots come in two easy-to-slrrrp sizes, are vegetarian friendly, made from 100% plant-based gelatin and come in several varieties of exceptional flavors. Delicious fruity flavors, ranging from crisp Blue Raspberry Smash to delicious Pineapple Pandamonium, are available in both the Slrrrp Shots (13 percent ABV) and Slrrrp Shots Minis (8 percent ABV) sizes.