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90 Days with Spirit Hound Distillers: A Craft Distillery Media Relations Case Study
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. SHD Taps Turn It Up Media to Craft the Colorado American Single Malt Whisky Story Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling a
Apr 23, 20255 min read


2025 Craft Brewers Conference - Turn It Up Media Indy Events
Connect face to face with industry leaders (and share a beer or three) with us at the Craft Brewers Conference. Turn It Up will be at...
Apr 17, 20254 min read


Taste the Tropics with Tuesday Cocktail Club’s NEW Pineapple Mai Tai
Made with real ingredients and all natural flavors, Pineapple Mai Tai is the best new drink you’ll have all week. BEND, Ore., April 8,...
Apr 16, 20252 min read


TailGate Brewery is Nashville’s First Brewery to Release THC Sparkling Water
Uplifting and zero calories, TailGate Brewery’s Strawberry Melon THC Sparkling Water is a new way to socialize NASHVILLE, April 2025 –...
Apr 15, 20252 min read


Austin Eastciders Releases Spiked Agua Fresca!
Fresh, fruit-forward flavors inspired by the traditional Mexican beverage are now available year-round AUSTIN, Texas, March 27, 2025 – ...
Apr 15, 20252 min read


Making the News
Turning National Narratives Into Story Telling Opportunities and Brand Awareness Sometimes, the best opportunities aren’t planned—they’re...
Mar 28, 20253 min read


Blake’s Beverage Company is Leading the Fourth Category Revolution, One Innovative Flavor at a Time
The largest independent cider company in the country, Blake’s is putting cider where it belongs—front and center as America’s Drink...
Mar 25, 20253 min read


Colorado’s Spirit Hound Distillers Crafting American Single Malt Whisky Since 2012
The newly recognized category has been this Colorado Distiller’s specialty for over 13 years (Image: Turn It Up Media for Spirit Hound Distillers) LYONS, Colo., February 19, 2025 – Led by its American Single Malt Whiskey and the growth of its award winning tasting room in Lyons, Colo., and cocktail lounge in Denver, Colorado’s Spirit Hound Distillers had an exceptional year in 2024. Spirit Hound earned a gold medal at the London Spirit Awards in 2024 in the American Single
Mar 21, 20253 min read


AVID Cider Co. Launches Bold New Flavors: Passion Fruit Tangerine Hard Cider & Elevation Variety Pack
New big flavors from are now available across the Pacific Northwest BEND, Ore., Feb. 18, 2025 – New imperial ciders from AVID Cider Co . ...
Mar 21, 20252 min read


Indeed Brewing Company Announces 2025 Whirlygig Music Lineup
MINNEAPOLIS, MN, March 12, 2025 : Indeed Brewing Company is excited to announce the music lineup, food vendors, and artist-collaborators...
Mar 21, 20254 min read


Broken Hops Brewing Co. is Redefining IPAs in the Craft Beer Capitol
Broken Hops uses traditional German brewing techniques to craft elegant and unpredictable IPAs DENVER (February 27, 2025) – Colorado’s...
Mar 21, 20252 min read


In Honor of Women's History Month The Whisky Wenches to Distill and Bottles Eleanor Gin at Spirit Hound Distillers on 3/1 & 3/6
WHAT: In honor of Women's History Month, The Whisky Wenches Spirits Society , a group devoted to women's spirits education, will be distilling a batch of Eleanor Gin on Saturday, March 1, and bottling it on Thursday, March 6 at Spirit Hound Distillers in Lyons. The Gin is named after Spirit Hound’s Rocky Mountain Juniper berry supplier, Eleanor, a 90 year-old forager, who will also be attending the distilling and bottling events. The Gin recipe was developed by the Whis
Mar 21, 20252 min read


Available Now: Canndigenous Functional THC Seltzers Launch at Retail Across Wisconsin
You set the pace with a lineup of cannabis beverages from Wisconsin’s first independent Indigenous-owned hemp company Canndigenous ...
Mar 21, 20252 min read


Prost Brewing Co. Now Brewing Non-Alcoholic Pilsner
N/A Pilsner crafted with all the quality and precision of Prost’s award-winning lineup of German-inspired biers Denver (Oct. 22, 2024)...
Mar 21, 20252 min read


Tennessee’s Destination Brewery and Pizzeria TailGate Brewery Celebrates 10 Years!
The team behind Tennessee’s fastest growing brewery is raising a glass to a decade of boundary-pushing beer and pizza NASHVILLE, Feb. 4,...
Mar 21, 20253 min read


Led by Strength of Flagship Sip of Sunshine IPA, Lawson’s Finest Liquids Growth in 2024 Up Almost 20%
The B Corp Certified Vermont brewery earned purpose-driven achievements and reached $2.5 million donated to local nonprofits WAITSFIELD,...
Mar 21, 20254 min read


TailGate Brewery, Nashville’s Fastest Growing Brewery, Leads with Innovation and Teambuilding in 2024
Tennessee’s fiercely independent brewery’s continued focus on innovation and being a Top Workplace has resulted in robust growth (Photo...
Mar 21, 20254 min read


RITUAL Mountain Bike Film Tour “Doubles Down” with 2025 Dates and Venues
RITUAL to hit the trail with screenings in 23 mountain bike destinations starting this spring. (Photo: Fred Marmsater) Boulder, Colo....
Feb 6, 20253 min read


Speaking :: Colorado Craft Brewers Summit
A conference for independent Colorado craft brewers, by independent Colorado craft brewers. Hosted by the Colorado Brewers Guild, the...
Jan 8, 20252 min read


2024 MEDIA RELATIONS WRAP UP
We had amazing 2024 delivering 2,932 earned media placements and 38,638,275,094 impactful impressions supporting priority narratives for...
Jan 6, 20251 min read
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