WHAT: Tennessee’s craft brewery TailGate Brewery is celebrating 11 years with great beer and made-from-scratch pizza on Feb. 21! Join us for a specialty food and beverage menu, a vintage market, and more at TailGate Brewery Headquarters in Nashville. TailGate’s recently perfected lager experience Lager Projekt will be the star of the show, with more than 10 varieties appearing on tap exclusively for the anniversary. First poured at TailGate and at restaurants across Tenn

WHAT: Welcome the Year of the Fire Horse at Highland Brewing ! Asheville’s original brewery will honor the Lunar New Year with a weekend-long celebration on Saturday, Feb. 21, and Sunday, Feb. 22, featuring special beer releases, live performances, family-friendly activities, glow-in-the-dark disc golf, and a ticketed Dim Sum Brunch with Chef J Chong. The Year of the Horse symbolizes energy, speed, and good fortune, perfect for a weekend of cultural experiences, community

We’re thankful for the relationships and proud of the results setting our clients up for success and setting them apart from the industry despite the headwinds for much of the beverage industry in 2025. Although we are an agency, everyone at Turn It Up has sat on the other side of the desk and managed brands. We are storytellers and brand builders, not just designers, copywriters and strategists. That comprehensive brand experience provides intention to our approach and deli

By investing in production, their team, and innovation, Tennessee’s TailGate Brewery continues to grow NASHVILLE, Jan. 13, 2025 – For TailGate Brewery , Tennessee’s fiercely independent brewery, 2025 was a year of sustainable, foundational growth. WIth nine locations across Tennessee and more than 250 team members, the brewery invested in brand growth, doubled its production capacity, and refreshed its core lineup offered at retail across the state. Founded and independen

Charleston, SC (DEC. 18, 2025, 2025) – Mix things up and raise your spirits with new THC Infusions from High Rise Beverage Co. Perfect for mixing a hightail or drinking on the rocks, High Rise’s unique THC Infusions elevate every occasion with big citrus flavor and a feel-good buzz. Packaged in a sophisticated 750mL bottle, High Rise THC-infused Spirits will be available at retailers coast-to-coast or online for nationwide delivery. Two doses are available, featuring ei

Record-breaking growth for Denver’s brewery is fueled by Cityscapes Mexican Lager DENVER (Dec. 17, 2025) – Denver’s independent brewery Ratio Beerworks is closing out 2025 with its strongest performance ever. Ratio’s 13% growth overall is led by a 9% increase in draft and a 25% surge in packaged beer following its first full year of state-wide distribution. 2025 growth is led by the approachable flagship Cityscapes Mexican-style Lager (4.8% ABV), Sparks Fly Juicy IPA (6.2

Hoot + Howl’s unique Amaro Cask Bourbon medaled at the 2025 Heartland Whiskey Competition Golden, Colo. November 20, 2025 – Today marks the official launch of Hoot + Howl Spirits ’ highly anticipated Amaro Cask Bourbon, now available for the first time online with direct-to-consumer nationwide shipping. Fresh off a silver medal win at the 2025 Heartland Whiskey Competition, the Amaro Cask Bourbon joins the distillery’s growing lineup of mountain-crafted, historically inspire

Denver’s brewery donates 3% of its beer annually to support Colorado’s arts and music scene DENVER (Nov. 20 2025) – Ratio Beerworks , Denver’s independent brewery with roots in the punk music scene, was awarded the RiNo Art District’s inaugural Creative Business Award . The award was presented at Art RiNo 2025 on Nov. 8, a milestone event celebrating the 20th anniversary of the RiNo Art District where Ratio first opened its doors a decade ago. The inaugural Creative Business

Lenovo celebrated its 20th anniversary at Raleigh Brewing Company last month by helping get local kids on bikes with the help of national nonprofit Can’d Aid Longmont, Colo., November 10, 2025 — Great beer brings folks together, and Raleigh Brewing Company is taking that spirit of connection to the next level through hands-on community engagement. The brewery recently helped local company Lenovo celebrate its 20th anniversary in North Carolina in style with a bike build ev

Outerbike’s Moab event kicked off with a meaningful Can’d Aid bike build event to support kids at the local community center and in the Navajo Nation through the Diné Bike Project Longmont, Colo., November 7, 2025 — Outerbike is not only the best bike demo event in the universe—it’s also a powerful force for giving back! Outerbike recently partnered with national nonprofit Can’d Aid to build and donate 60 bikes to kids during its demo event in Moab. In early October, Outerb

For the first time, get your hands on Hoot + Howl online for nationwide delivery. Golden, Colo. October 24, 2025 – Hoot + Howl Spirits is now offering award-winning spirits for purchase online nationwide. For the first time, spirits lovers outside of Colorado can get their hands on Hoot + Howl’s lineup of mountain-crafted spirits, including Armagnac Cask Bourbon, which earned a silver medal and the title of Best of Colorado at the recent 2025 Heartland Whiskey Competition,

High Rise leads the THC beverage category in 2025 with big flavor and bigger growth Charleston, SC (Oct. 13, 2025) – High Rise Beverage Co. is making its mark on bars, restaurants, and coolers across the U.S. With an innovative lineup of flavorful THC beverages made with real fruit, the Charleston-based THC seltzer producer doubled points of distribution this year, reaching a 20 state distribution footprint and online DTC delivery nationwide, a growth of 10 states in the la

The Brewery Workshop brings together experienced brewery operators along with respected industry professionals to help breweries in...

Colorado’s newest distillery named Best of Colorado at first entered competition (Photo: Turn It Up Media) Golden, Colo., Sept. 11, 2025 – Hoot + Howl Spirits ’ mountain-crafted, historically inspired spirits earned three major awards at The 2025 Heartland Whiskey Competition . The Colorado distillery earned the title of Best of Colorado and a silver medal for its Armagnac Cask Bourbon as well as a silver medal for its soon-to-be-released Amaro Cask Bourbon. The Heartland

REEB Cycles’ REEB Rocky Mountain IPA Collaboration is available exclusively on draft and in Crowlers to-go at the Hooptie Bike Lounge in Longmont, CO. (Photo: Turn It Up Media) Longmont, Colo., Sept. 4, 2025 – Two hands-on Longmont, Colo.-based companies, REEB Cycles and Bootstrap Brewing , collaborate to celebrate the bond between beer and bikes with REEB Rocky Mountain IPA. Brewed a bike ride away from REEB Cycles’ Hooptie Bike Lounge at Bootstrap, this limited release 7.

TailGate Brewery will provide complementary side-pull handles, bartender training, and custom glassware to retailers pouring Lager Projekt NASHVILLE, August 22, 2025 – TailGate Brewery , Tennessee’s fastest growing brewery, is bringing an authentic lager experience to Tennessee with the state-wide release of its new Lager Projekt (4.8% ABV), a traditional helles style lager, this month. TailGate Brewery will provide custom glassware, traditional side-pour draft handles, and

Through our experience and relationships we were able to capture the versatility of the Softopper when used by professional dirt bike...

Turn It Up Media, Colorado Brewers Guild, Visit Denver and Oskar Blues Fooderies are teaming up for the fourth annual Brewery and Media Mixer (BAMM) this Wednesday October 8th, 2025 ahead of Denver’s biggest beer holiday - the Great American Beer Festival. Brewers, owners, and marketing teams, can join us tell their story to journalists over food and beer from 4-6 pm as we showcase the diversity of Colorado’s craft brewery scene at Oskar Blues Grill & Brew on Market Street.

Callan Deline’s bold, mountain-inspired spirits began with a passion for blending tradition and innovation and a love for hootin’ and howlin’ under the wide-open skies. It was a recipe for an innovative new Colorado spirits brand just waiting to be brought to life - this is the moment Turn It Up was built for. 2026 American Distilling Institute (ADI) International Spirits Competition awards earned • Excellence in Packaging Trophy – Off-the-Shelf Packaging Champion • Excelle

One-of-a-kind gravel bike raffle supports the Pisgah Conservancy Asheville, NC — Cane Creek Cycling Components is proud to announce the...