AVID Cider Co. Launches Bold New Flavors: Passion Fruit Tangerine Hard Cider & Elevation Variety Pack

New big flavors from are now available across the Pacific Northwest

BEND, Ore., Feb. 18, 2025 – New imperial ciders from AVID Cider Co. take your adventure to new heights. Passion Fruit Tangerine Imperial Hard Cider (8.5% ABV) and the Elevation Variety 12-Pack, featuring four of Avid’s hardest-hitting imperial ciders, are now available across the Pacific Northwest.

Crafted in the heart of Oregon, Avid’s Passion Fruit Tangerine Hard Cider explores the flavors of the tropics with a PNW twist. Combining the sweet allure of passion fruit with the tangy zest of tangerines, this new cider is an adventurous combination of flavors that will call you to your next trail.

“Passion fruit is fresh and tropical, with a balance between sweet and tart that aligns perfectly with tangerine’s zesty citrus,” said Sam Roberts, founder of AVID Cider Co. “We mixed it in with our other bold Imperial cider flavors in the new Elevation 12-pack, so you can choose your own adventure.”

All Avid ciders are gluten free and made from 100% fruit. Find Passion Fruit Imperial Hard Cider in 6-packs or 12-packs of 12 oz. cans or in the Elevation Variety 12-pack, loaded with Avid’s most popular imperial ciders including Blueberry Pom, Royal Apricot and Black Dragon. Because sometimes you just need a little more. 

If you’re drawn to the full flavor and robust ABV of imperial ciders, you’re not alone. Imperial Hard ciders, defined by an ABV of 8% or higher, are one of the fastest-growing segments in the craft beverage industry as cider lovers seek bold, boundary-pushing fruit-forward beverages. 

Adventure is a way of life in the Pacific Northwest and Avid Cider Co. crafts ciders designed to refresh your wanderlust. To discover Passion Fruit Tangerine Imperial Hard Cider, the Elevation Variety 12-pack and Avid’s other hand-crafted flavors at a retailer near you, check out the Cider Finder at avidcider.com/cider-finder. 

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ABOUT AVID CIDER CO. 

With deep roots in the Pacific Northwest, AVID Cider Co. launched in 2013 to blend deliciously balanced flavors and naturally, locally sourced ingredients. Avid’s lineup of hard ciders and fruit-forward beverages bring big flavors and clean ingredients to quench our deep thirst for adventure. To follow along as Avid continues Bend-ing the rules for what cider can be in Bend, Oregon, and beyond, follow us on Facebook (@AVIDCider) and Instagram (@avidcidercompany) or visit avidcider.com.