High Rise Grows THC Beverages at Off- and On-Premise Retailers Across 20 States

High Rise leads the THC beverage category in 2025 with big flavor and bigger growth

Charleston, SC (Oct. 13, 2025) – High Rise Beverage Co. is making its mark on bars, restaurants, and coolers across the U.S. With an innovative lineup of flavorful THC beverages made with real fruit, the Charleston-based THC seltzer producer doubled points of distribution this year, reaching a 20 state distribution footprint and online DTC delivery nationwide, a growth of 10 states in the last year. High Rise recently hit shelves in New Jersey, Illinois and Wisconsin, and is poised to expand into more states in Q4 2025. 

Fueled by the launch of its 10mg THC lineup earlier this year, High Rise has grown exponentially over year in 2025, making it the #4 THC beverage brand in total dollars and the #2 brand in total revenue growth in grocery and c-store over the last 52 weeks.

Currently 30% of High Rise’s sales are driven by on-premise consumption. High Rise’s robust lineup of low-calorie THC beverages is the perfect addition to any bar menu, offering a feel-good alternative to alcohol on its own or incorporated into elevated hightails, or non-alcoholic THC mixed drinks.

“We turned to THC beverages for the same reasons many people do – for a healthier way to socialize and celebrate,” said Matt Skinner, co-founder of High Rise. “It’s important to us to drive category growth through education, and leveraging an on-premise strategy helps us create accessible entry points for new drinkers.”

With refreshing flavors like Pineapple, Mango, Blood Orange, and Blueberry, High Rise is made with real fruit, organic cane sugar and no artificial flavors. High Rise is available in a variety of doses, including 5mg and 10mg of hemp-derived THC, and every can includes CBD for a smooth, balanced experience for all experience levels. 

High Rise has won a host of awards, including Charleston’s Best Wellness Product in 2023, 2024 and 2025; Charleston’s 2024 Best Non-alcoholic Beverage; and Gold and Silver Medals at the High Spirits Awards. 

Crisp, clean, and made with real fruit, High Rise Seltzer is a better way to sip. Learn more at highrisebev.com.

*Sources: SPINS – THC-CBD – Total US MulO+Conv L52W ending 8.10.25 

About High Rise

High Rise is rooted in the idea that you can live fully, celebrate freely, and experience the highs of life – without alcohol. Each award-winning THC and CBD-infused seltzer is deliciously crafted with real fruit, organic cane sugar, functional ingredients, and a whole lot of intention; in a range of flavors and doses that hit just right. Born on the Coast, High Rise is an easygoing beverage made for those who crave connection, fun and unforgettable experiences. To order online or find High Rise near you, visit highrisebev.com.