Costa Tequila Enters the Entire Texas Market with Strategic Distribution Expansion

Costa broadens distribution into the Lone Star State with key partnership with Ben E. Keith to bring Hi/Lo Blended Tequila to Texas

TEXAS (Aug 7, 2024) – Costa Tequila is excited to announce a strategic distribution partnership with Ben E. Keith to bring the world’s first Hi/Lo blend of tequila to the Lone Star State. This summer, Costa Tequila will debut its unique tequila blend in hubs across the state including Houston, Austin, Dallas, Fort Worth, San Antonio, and everywhere in between.

Launched in 2019, Costa Tequila aims to redefine conventional tequila with its innovative Hi/Lo blend. The brand currently offers four unique tequila varieties: Blanco, Reposado, Añejo, and Costa Café, a mild yet smooth tequila-based liqueur infused with natural coffee flavors, and notes of caramel and vanilla.

Costa Tequila's distinctive approach involves blending 100% Blue Weber Agave from two renowned tequila-producing regions in Jalisco, Mexico: “Los Altos” (the Highlands) and “Valle de Tequila” (the Lowlands). This method combines the fruity, sweet, and soft notes of Highland agave with the peppery, earthy, and spicy characteristics of Lowland agave, creating a one-of-a-kind tequila experience.

Costa Tequila continues to invest in expanding its distribution footprint in the South with key distribution partner Ben E. Kieth. This partnership facilitates distribution across Texas with the aim to drive brand awareness and increase market share with the entire Lone Star State.

“Texas ranks  as one of the top states for annual Tequila consumption. With a strong distributor partner like Ben E. Kieth, Texas brings a wealth of opportunity to showcase our unique tequila blend in an active and highly competitive marketplace,” says Costa Tequila Founder Stephen Gavula III. “Costa Tequila offers a variety of flavors that can be enjoyed neat or made into an inspired cocktail. We have something for everyone to enjoy.”

Through these partnerships, Costa continues to invest in distribution, with a focus on strengthening retail placements and a wider enjoyment of their Hi/Lo tequilas in 16 states. Find all varieties of Costa Tequila at select retailers or order online at costatequila.com.

About Costa Tequila

For Costa, the makers of the first ‘Hi/Lo’ blend of tequila in the world, the mission is simple: redefine conventional tequila. The unique Hi/Lo blend of Costa Tequila is made from 100% Blue Weber Agave plants sourced from two distinct locations: “Los Altos” (the Highlands) and “Valle de Tequila” (the Lowlands). While traditionally these two regions produce tequila separately, Costa’s Hi/Lo blends bring the unique flavor profiles of both regions together. Find all varieties of Costa Tequila, Café, Añejo, Blanco, and Reposado, at select retailers in Florida, New Jersey Georgia, New York, Maryland, Missouri, South Carolina, Colorado, Washington D.C., West Virginia, Connecticut, Arizona, Tennessee, Illinois, Texas and Nebraska using the store locator or order online at costatequila.com.