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You Set the Pace: Canndigenous’ Sparkling THC Seltzers Are Now Available in Chicago In Three Tempos
Delicious seltzers with low dose blends of THC with CBG, CBD or CBN allow you to dial in your tempo Cambridge, Wis., June 16, 2025 — ...
Jul 16, 20253 min read


Spirit Hound’s Sherry Cask-Finished American Malt Whisky Just Earned Two Prestigious Awards
Spirit Hound’s American Single Malt Whisky continues to lead the pack Denver, May 30, 2025 – Spirit Hound Distillers ’ Sherry...
Jul 16, 20252 min read


REEB Cycles’ “The Sam’s Pants” American-made Gravel Bike is BACK
Handcrafted with simple, modern lines using double- and triple-butted Columbus Zona tubing—to get you lost, exploring and back home again...
May 29, 20252 min read


Make Some Noise: Introducing Hoot + Howl Spirits
This new Colorado distillery explores historically inspired spirits and traditional recipes with an innovative twist. Photo: Turn It Up Media / Michael Eldridge Golden, Colo., May 27, 2025 – Hoot + Howl Spirits is Colorado’s newest distillery. Based in Golden, Hoot + Howl reimagines historical spirits and traditional recipes with exceptional ingredients, thoughtful production practices and flavors designed to elicit spontaneous o
May 29, 20253 min read


Hard-Working Hard Cider: Blake’s Hard Cider & Carhartt Team Up to Address Food Insecurity
A new, limited release American Apple Imperial Cider collaboration will support The Farmlink Project ARMADA, MI, MAY 9, 2025 – The...
May 12, 20252 min read


Root Shoot Whiskey Named American Single Malt Whiskey of the Year at London Spirits International Competition
Award-winning Root Shoot Whiskey begins with malt sown, grown and malted on Root Shoot Malting’s 5th generation Olander family farm...
May 8, 20253 min read


World Beer Cup: Lawson’s Finest Liquids’ Fayston Maple Imperial Stout Medals
Vermont craft brewer recognized on the international World Beer Cup stage WAITSFIELD, VT (May 5, 2025) – The Sunshine-makers at Lawson’s...
May 6, 20253 min read


On May 3-4, REEB’s “Let’s Ride Longmont” Event Celebrates Riding and Gives Back Bikes with Can’d Aid
Join us at the Hooptie Bike Lounge to catch the Ritual Mountain Bike Film Tour, meet for a group ride, or volunteer with Can’d Aid ...
May 6, 20253 min read


Open May 1: Pizzeria Lola at Indeed Brewing Company
MINNEAPOLIS, MN, April 22, 2025 : Indeed Brewing Company has a new food partner. Opening May 1, Ann Kim’s Pizzeria Lola will be...
May 6, 20252 min read


Prost Brewing Co. Unveils Plans for 6,800 Sq.Ft. Biergarten, Its Fifth in Colorado
Award-winning German brewery brings authentic biergarten culture to Wheat Ridge, Colo., with the announcement of its plans to open it...
May 6, 20252 min read


Turn It Up Media 2025 Spring Update
As 2025 kicks into the busy selling season and the 2025 Craft Brewers Conference week we wanted to reach out with a few updates on what...
Apr 23, 20253 min read


90 Days with Spirit Hound Distillers
Photo: Turn It Up Media/Michael Eldridge for Spirit Hound Distillers On Jan. 19, 2025, the TTB officially recognized American Single Malt Whisky as its own category — a historic milestone and the first new US whisky classification in over 50 years. Following the designation, Spirit Hound Distillers engaged Turn It Up® to leverage their authentic brand story and 13 year commitment to distilling award-winning American Single Malt Whisky. Turn It Up used a multi-pronged market
Apr 23, 20254 min read


2025 Craft Brewers Conference - Turn It Up Media Indy Events
Connect face to face with industry leaders (and share a beer or three) with us at the Craft Brewers Conference. Turn It Up will be at...
Apr 17, 20254 min read


Taste the Tropics with Tuesday Cocktail Club’s NEW Pineapple Mai Tai
Made with real ingredients and all natural flavors, Pineapple Mai Tai is the best new drink you’ll have all week. BEND, Ore., April 8,...
Apr 16, 20252 min read


TailGate Brewery is Nashville’s First Brewery to Release THC Sparkling Water
Uplifting and zero calories, TailGate Brewery’s Strawberry Melon THC Sparkling Water is a new way to socialize NASHVILLE, April 2025 –...
Apr 15, 20252 min read


Austin Eastciders Releases Spiked Agua Fresca!
Fresh, fruit-forward flavors inspired by the traditional Mexican beverage are now available year-round AUSTIN, Texas, March 27, 2025 – ...
Apr 15, 20252 min read


Making the News
Turning National Narratives Into Story Telling Opportunities and Brand Awareness Sometimes, the best opportunities aren’t planned—they’re...
Mar 28, 20253 min read


Blake’s Beverage Company is Leading the Fourth Category Revolution, One Innovative Flavor at a Time
The largest independent cider company in the country, Blake’s is putting cider where it belongs—front and center as America’s Drink...
Mar 25, 20253 min read


Colorado’s Spirit Hound Distillers Crafting American Single Malt Whisky Since 2012
The newly recognized category has been this Colorado Distiller’s specialty for over 13 years (Image: Turn It Up Media for Spirit Hound Distillers) LYONS, Colo., February 19, 2025 – Led by its American Single Malt Whiskey and the growth of its award winning tasting room in Lyons, Colo., and cocktail lounge in Denver, Colorado’s Spirit Hound Distillers had an exceptional year in 2024. Spirit Hound earned a gold medal at the London Spirit Awards in 2024 in the American Single
Mar 21, 20253 min read


AVID Cider Co. Launches Bold New Flavors: Passion Fruit Tangerine Hard Cider & Elevation Variety Pack
New big flavors from are now available across the Pacific Northwest BEND, Ore., Feb. 18, 2025 – New imperial ciders from AVID Cider Co . ...
Mar 21, 20252 min read
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