REEB Cycles is expanding operations to deliver innovative handmade bikes with proven REEB ride quality and timeless aesthetic
Lyons, Colo. (July 28th, 2022) – REEB Cycles recently introduced a prototype steel short travel (120mm) “SST” trail bike, a development that relies heavily on exploring the limits of manufacturing technology to build a truly unique high performance mountain bike. The SST is the first trail ready indication of their investment in aerospace manufacturing experience, engineering and materials.
After several years of collaboration with the brand developing SQWEEB v4 and designing the SST prototype, Steve Ziegler has been named as President of REEB Cycles. Steve brings more than two decades of aerospace manufacturing, engineering, and operations experience paired with a lifelong addiction to fast bikes and a deep connection with the REEB brand.
“I’m honored for the opportunity to work with such a skilled, dedicated, and passionate team to bring incredible products to market. REEB embodies everything I love about fast bikes and good times. I look forward to spreading the stoke!” said Steve Ziegler.
The REEB Cycling fabrication team (Adam Prosise and Robbie Jackson) also adds James Bridge, who has over 8 years of experience developing engineering concepts into reliable products for the aerospace industry. James has contributed to multiple successful spaceflight missions and shares the team’s love for precision fabrication and fast machines.
With these additions REEB plans to expand their scope of operations to focus on increasing manufacturing capability and reducing lead times while retaining the grassroots culture and exquisite craftsmanship that are synonymous with the brand. The company is committed to bringing people, technology, and culture together to develop and deliver extraordinary products to customers who share a passion for riding bikes and having fun.
Scheduled for full production release in November 2022, read more about the SST prototype HERE. The high tech steel 120mm travel trail bike is a blend of the custom steel tubeset from Jeff Lenosky’s signature Redikyelous, design and fabrication inspiration from Adam Prosise’s groundbreaking BREWser, suspension tech from the critically acclaimed Sqweeb, and innovative aerospace-grade 3D printed frame components.
About REEB Cycles
In 2011, REEB Cycles began fabricating handmade steel hardtails designed for the steep and rocky terrain of their home in the foothills of Colorado’s Rocky Mountains. In 2017, REEB announced their first full suspension offering, the SQWEEB, an aluminum enduro race platform that was redesigned in 2020 by engineer Steve Ziegler and fine-tuned by fabricator and racer Adam Prosise. 2022 brings a new chapter to the company with the development of the SST, a fast and playful steel trail bike that incorporates advanced manufacturing technology with timeless design language. In addition to designing and fabricating all bikes in-house in Lyons, Colo., REEB operates a demo, retail and full service bike shop at CyclHOPS Bike Cantina restaurant in Longmont, Colo.