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RITUAL Mountain Bike Film Tour Collabs with Send It to Celebrate Mountain Biking Culture in 50 Cities This Spring

New film tour will hit 50 cities across the US, with premier events in 10 key cities

Boulder, Colo. (Jan. 30, 2024) – RITUAL Mountain Bike Film Tour, a nationwide film tour kicking off in Spring 2024, announces a new partnership with Send It to bring its celebration of mountain biking culture to markets across North America. In collaboration with Send It, a newly launched mountain bike gear and accessory company, Ritual will showcase the exhilarating world of mountain biking through the creative lens of some of the best filmmakers in the action sports industry.

“We’re excited to join forces with Send It to bring a curated film and biking experience to communities all over the country,” said Chris Keig, co-founder of Ritual. “Ritual is back with the right ingredients to deliver a best-in-show experience for mountain bike and film fans alike in 2024.”

The Ritual Mountain Bike Film Tour, powered by a Boulder, Colo.-based partnership with Send It, will creatively bring together the industry’s best stories, riding adventures, amazing athletes, stellar storytelling, creative film making and beautiful cinematography in some of mountain biking’s most scenic locations for a series of epic live events. With a one-of-a-kind congregation of fanatics who share a deep passion for their sport, each stop on the Ritual tour will provide a unique opportunity for riders and filmmakers to connect and share their passion and be a precursor to the riding season to come.

Ten premier film showings hosted by the Ritual team in key cities on the Ritual tour will be set at a top mountain bike destination, serving as the Tour’s cultural epicenter paired with 40 partner hosted events nationwide. With live music, beverages and highfives abound, Ritual and Sent It are stoked to co-host events and contests that celebrate the joy and passion of mountain biking. 

“Ritual is exactly what we’ve wanted to be involved with from day one. This is the type of thing that celebrates not only the people on bikes on the trails, but the people behind the lens who are so often overlooked,” said Cole Kramer, founder of Send It. “We couldn’t be more excited to attend events, connect with riders and filmmakers, and also go out and send it before and after the films.”

Send It joins Gunnison Crested Butte Tourism as early partners of Ritual.  Visit for additional information on submitting films, hosting an event and for a chance to WIN a Send It High Roller tailgate pad.

About Ritual Mountain Bike Film Tour

Launched in 2020 and shut down by Covid19, Ritual Mountain Bike Film Tour is re-launching in Spring 2024. The tour, founded by Chris Keig (Warren Miller / Fly Fishing Film Tour), Geoff Shaffer (Pearl Izumi) and Chad Melis (Turn It Up Media / REEB Cycles), will feature a collection of industry leading films from established and independent film makers on the big screen and will debut at roughly 50 venues through a mix of hosted and licensed live events in 2024. 

To submit a film, host an event or get the details, visit and follow us on Facebook and Instagram

About Send It

Send It is a Colorado-based company that specializes in designing and manufacturing outdoor gear and accessories for adventure enthusiasts. Committed to quality, innovation, and the spirit of exploration, Send It’s products are trusted by outdoor lovers around the world. Check us out online at


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