Beverage is deep into the busy selling season, Memorial Day and 4th of July load-in sales have delivered important insight on how the 2026 annual business plan is tracking. Mid-year is when we're heads-down executing that plan while the early outline of the 2027 plan starts taking shape It's an intense time of year, hustling with end-of-summer efforts, dialing in Labor Day sales, prepping for Fall retail sets, and getting Holiday programs ready to execute. In the middle of a

Charleston, SC (DEC. 18, 2025, 2025) – Mix things up and raise your spirits with new THC Infusions from High Rise Beverage Co. Perfect for mixing a hightail or drinking on the rocks, High Rise’s unique THC Infusions elevate every occasion with big citrus flavor and a feel-good buzz. Packaged in a sophisticated 750mL bottle, High Rise THC-infused Spirits will be available at retailers coast-to-coast or online for nationwide delivery. Two doses are available, featuring ei

High Rise leads the THC beverage category in 2025 with big flavor and bigger growth Charleston, SC (Oct. 13, 2025) – High Rise Beverage Co. is making its mark on bars, restaurants, and coolers across the U.S. With an innovative lineup of flavorful THC beverages made with real fruit, the Charleston-based THC seltzer producer doubled points of distribution this year, reaching a 20 state distribution footprint and online DTC delivery nationwide, a growth of 10 states in the la