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UNDERSTANDING THE THREE TIERS OF MEDIA RELATIONS
HOW TO PLAN, EXECUTE AND WIN WITH EARNED MEDIA
CHAD MELIS (FOUNDER, TURN IT UP MEDIA), JEANETTE HURT (AWARD-WINNING WRITER AND AUTHOR), RYAN BANDY (DIRECTOR OF EXPERIENCES, INDEED BREWING)
Moderated by experienced brewery brand builder Chad Melis, who spent over a decade elevating the Oskar Blues Brewery brand and now runs the marketing collective Turn It Up Media, this panel discussion will provide a unique 360-degree view of the media relations process, tips for building meaningful relationships with the press, and proven tactics to gain share of mind with your target audiences through media relations. Indeed Brewing Company, a media darling and long-time client of Turn It Up, joins the panel with award-winning freelance writer and author Jeanette Hurt. Join this experienced team for an engaging discussion with input from the brewery, media relations professional, and writer perspectives.
Strategic understanding and insight on the entire media relations environment, how it can benefit your brewery, and how to appropriately engage and win with the media relations process.
How breweries leverage media relations to: align with ABP, earn distributor and retailer share of mind, drive brand awareness,position and convey brand identity effectively and maximize the overall impact of press coverage on business objectives.
Insight into the needs of a writer and how to pitch a story effectively, including the top tips to gain media coverage and the top pet peeves of writers and media specialists.
Chad Melis is the founder of Turn It Up Media, a collective of leading brand marketers from the craft beverage, outdoor sports, and lifestyle industries. With over a decade of experience successfully elevating the Oskar Blues Brewery brand, Chad uses his PR savvy and an uncanny knack for brand strategy as a trusted partner for brands looking to position themselves and go to market effectively.
Ryan Bandy’s unconventional path to Director of Experience at Indeed Brewing began on the packaging line, snapping 6-pack holders for short fills and a foot in the door. From back of the house to front, then out the front door, Ryan tended bar and managed Indeed’s Minneapolis taproom before joining the sales team. He was Sales Director for four years until Spring 2022, when he launched into a brand new role overseeing all Sales, Marketing and Hospitality for Indeed Minneapolis and Milwaukee. Ryan is a jack-of-all-trades who brings a holistic view of the brewery in its entirety, and its place in the current industry landscape.
Jeanette Hurt, award-winning writer and the author of more than a dozen books, including the best-selling Wisconsin Cocktails, as well as Drink Like a Woman, and The Joy of Cider. She’s also a top-tier journalist who explores culture through the lens of drink, food, and travel at dozens of national and local publications, including Forbes, Alcohol Professor, theKitchn, and more.