Denver (Nov. 14, 2024) Colorado’s award-winning German brewery, Prost Brewing Co., is the exclusive brewery partner of Denver’s Christkindlmarket for the third year in a row! Only at the market will you be able to try the exclusive release of Prost’s Export Helles Lager (5.8% ABV) and the newly released Non Alcoholic Pilsner (less than 0.5% ABV). The outdoor holiday market, a beloved local tradition, is presented by the German-American Chamber of Commerce. Drink like a German this holiday season and enjoy Prost’s German-inspired bier, authentic German food, entertainment and hand-crafted holiday gifts at Denver’s Civic Center Park from Nov. 22 - Dec. 23.
At the Denver Christkindlmarket, fill your new stein with Prost’s Export Helles Lager. Balanced, light and crisp on the palate with bright, vibrant flavors, it reflects the brightness and cheer of the holiday season.
“It is an honor to work with the GACC for the third year in-a-row to bring German inspired holiday cheer to Denver,” says Jacob Schneeberger, Prost’s Director of Sales. “As the official brewery partner we supply the market with some of the finest German-style award-winning biers brewed right here in Colorado. Keep your collectible steins full of Prost’s bier and be one of the first to try our exclusive Christkindlmarket offerings.”
Also available only exclusively at the Denver Christkindlmarket and Prost’s biergarten locations, Prost’s NA Pilsner is the perfect bier to keep the merriment going. Pale-straw colored with a bright white foam and brilliant clarity, NA Pilsner delivers bright, noble hop aromas. The balanced flavors present moderate hop bitterness rounded by light, bready malt. The result is a clean, crisp, easy-drinking pilsner with vibrant flavor and a dry finish.
Good cheer and good bier await at the Christkindlmarket, but the German holiday fun doesn’t end there. Keep the festivities going all season long at one of Prost’s biergarten locations. Sit at a long community table, drink like a German while pairing award-winning biers, with traditional German fare like locally-made bratwurst and Bavarian soft pretzels.
“Prost’s biergarten gives locals and tourists alike a chance to experience German culture year-round,” says Schneeberger. “Denver’s Christkindlmarket has become a yearly event for many in Colorado and gives those who might not be familiar with German bier a chance to see there is so much more that goes into this truly authentic German tradition.”
Frohe Weihnachten! (Merry Christmas!) Enjoy Prost Brewing Co. at the Christkindlmarket. The official Opening Ceremony of the 24th annual Denver Christkindlmarket, presented by the German American Chamber of Commerce, will take place Friday, November 22 at 6pm at the Greek Amphitheatre Stage in Denver Civic Center Park. This event is free and open to the public. The celebration will include a Ceremonial Keg Tapping by Mayor Johnston, live entertainment from the Guerrilla Fanfare Brass Band, and the Christkind reading the official opening prologue.
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ABOUT PROST
Prost Brewing Co. is a Colorado craft brewery focused on building community and honoring German brewing traditions. Prost’s award-winning biergarten-style biers are brewed authentically with sustainably sourced German-grown hops and malts that are hand-selected for quality. Brewed with state-of-the-art precision, Prost’s lineup of German inspired, Colorado crafted biers are clear, refined and approachable, yet layered with complexity. To drink like a German, join us for a Prost Pils at one of our four destination biergartens throughout Colorado or find us at a craft beer retailer near you. Find out more at prostbrewing.com.
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