The hazyjuicylicious IPA joins the finest, freshest lineup of craft beers available year-round
WAITSFIELD, Vt., March 30, 2023 – Lawson’s Finest Liquids, the award-winning Vermont craft brewery with a commitment to quality and sustainability, is releasing its newest year-round brand Hazy Rays. The tropical, fruit-forward hazyjuicylicious IPA comes in at 5.3% ABV and is bursting with flavor without being overly bitter.
Hazy Rays joins Lawson’s Finest’s lineup of flagship brands and can be found year-round in 4 packs of 16 oz. cans and 12 packs of 12 oz. cans alongside Sip of Sunshine, Little Sip and Scrag Mountain Pils at retail stores across Vermont, Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island.
“Hazy Rays is more translucent than other NEIPAs. We wanted to stay true to the Lawson’s Finest brand by making it bright, clean and balanced. In the right light, the haziness makes it feel like it’s glowing,” said Sean Lawson, CEO and founding brewer of Lawson’s Finest Liquids. “It’s tropical and fruit-forward with lots of flavors from the orange family of citrus and a sweetness on the finish. We wanted it to dance on the palate.”
Lawson’s Finest, founded in Waitsfield, Vt., in 2008, was named the 2022 Brewery of the Year by Beer Connoisseur and boasts a growing collection of award-winning beers brewed with passion and precision, including the renowned Sunshine family of IPAs. Continued investments in quality, sustainability, and community have positioned Lawson’s Finest as one of the most delicious go-to breweries in the Northeast.
“I’m a hop head from the start, so I had a lot of fun developing this recipe with the team. Our director of brewing operations dubbed the beer superjuicyfruityhazyipa while we were perfecting the recipe,” said Lawson. “Somewhere along the way hazyjuicylicious just stuck around the brewery as the perfect way to describe Hazy Rays. Like all our beers, Hazy Rays will come to stores fresh and always cold-stored. We took our time to make it the finest.”
Hazy Rays celebrations kick off on March 31 with release parties at bar and restaurant locations in nine states throughout the Northeast. Find a tap takeover near you to be the first to try the brand new, hazyjuicilicious IPA and keep an eye out for the purple cans on shelves throughout Vermont, Connecticut, Massachusetts, Maine, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island by mid-April.
ABOUT LAWSON’S FINEST LIQUIDS
Lawson’s Finest Liquids crafts and delivers the finest and freshest beer possible to delight our fans and to cultivate healthy, vibrant communities through our Social Impact Program. The brewery is a values-driven business with a commitment to excellence, authenticity, community, sustainability and fun. Founded by Sean and Karen Lawson, the company boasts a growing collection of award-winning beers brewed with passion and precision including the renowned Sunshine family of IPAs. Beginning as a home-based 1bbl nanobrewery in 2008, Lawson’s Finest expanded production capacity in 2011 and 2014, growing to include distribution across nine states in the Northeast. In 2018, Lawson’s Finest opened its popular destination Brewery, Taproom and Retail Store in central Vermont’s Mad River Valley town of Waitsfield. For more information on Lawson’s Finest Liquids, visit lawsonsfinest.com or follow the company on Instagram (@lawsonsfinestliquids) and Facebook (@lawsonsfinestliquids).
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