MINNEAPOLIS, MN, April 2021: Indeed Brewing Company is partnering with Disco Death Records for a curated record and cassette tape selection that will be available at Quincy Corner. The co-branded music outlet located inside Quincy Corner is open for browsing and shopping.
Disco Death Records is a record store in Minneapolis that was founded by Colin Wilkinson and Joel Eckerson. Rebranded from Dead Media in light of Covid-19, Disco Death launched in September 2020 with a fully virtual platform to accommodate online shopping.
“Since we don't have a storefront at the moment, this opportunity was really exciting for us,” says Colin Wilkinson, co-owner of Disco Death Records. “Indeed has been an institution in the community for a long time so getting the chance to collaborate during these times is awesome. People have to look out for each other more than ever now and Indeed was so awesome to reach out and ask if we wanted to do this. We can't wait to bring the records in!”
“One of my goals with Quincy Corner is to bring things we love, like food and music, from South Minneapolis across the river to Northeast,” says Kiersten Carlson, Lead Beertender and Taproom Supervisor at Indeed. “I loved Dead Media when they were a record shop in Powderhorn, and since Northeast is somewhat of a record store desert I wanted to rectify that by bringing Disco Death into Quincy Corner.”
Quincy Corner is Indeed Brewing Company’s beer to-go operation that was, similarly, created in light of the pandemic. In addition to serving crowlers and growlers to go, Quincy Corner is stocked with snacks and other sundries intended to round out the beer-drinking experience.
“When we realized that Quincy Corner was going to be an important part of our business model for the foreseeable future, we started looking for partners from our community that we could amplify with a new platform. Especially those hit hardest by COVID,” says Indeed’s Sales Director Ryan Bandy. “We’ve got the beer down, so we looked to other local companies that specialize in food or music to make it a unique and memorable beer experience, where you can shop for local beer, records, and snacks all in one place. The Disco Death guys are going to curate and rotate records from their larger selection, by genre, so you can grab a record new to you but in a genre you like.”
Quincy Corner is open seven days a week for delivery, curbside pickup, and now in-store shopping during taproom hours.
Read more about the collaboration with Disco Death Records here: www.indeedbrewing.com/blog/disco-death-x-quincy-corner
About Indeed Brewing Company:
At Indeed Brewing Company, we’re cultivating an artfully eclectic line-up of beers from the heart of Northeast Minneapolis and our new home in the Walker’s Point neighborhood of Milwaukee. Indeed’s diverse offerings are anchored by its flagship Day Tripper Pale Ale, driven by new hits like Flavorwave IPA and Mexican Honey Light, and elevated by its Wooden Soul series of wild, sour, and barrel-aged beer. Well-known as an engaged and community-oriented brewery, Indeed’s taprooms are warm, welcoming, and home to Indeed We Can, the company’s employee-driven charitable giving program, which donates 100% of taproom net profits to an employee-sponsored local nonprofit every Wednesday of the year. Indeed believes innovation isn’t just one thing—it’s a culture created around good people, good beers, and good experiences. Join them in the pursuit of what’s good. There’s more to explore at www.indeedbrewing.com.