Indeed Brewing Company Gears up to Release Boon Hard Kombucha in Cans


MINNEAPOLIS, MN, March 4, 2021: Indeed Brewing Company is preparing to distribute Boon Hard Kombucha in 16-ounce cans in early April. Boon: Blueberry Basil was released on draft in the Minneapolis and Milwaukee taprooms in January, where it continues to receive overwhelmingly positive feedback from patrons. Blueberry Basil is the first Boon flavor, with Grapefruit Hibiscus in the works.


Boon is Indeed’s latest innovation in the beyond beer category, providing a hard kombucha that’s locally made to consumers in the Minnesota and Wisconsin market. It is also the brewery’s first gluten-free alcoholic offering.

“My wildest hard kombucha dreams pale in comparison to what we’ve created with Boon,” says Indeed’s COO Kelly Moritz. “I knew it would be good, with all the fermentation know-how and creativity we have entrenched in this team, but I was blown away. It’s vibrantly complex, unexpectedly craveable, and a very welcome addition to our line-up.”


Founding Brewer Josh Bischoff started experimenting with hard kombucha over a year ago to nail down a process and ingredients. “For Boon, we use a blend of Green Mao Jin and Yerba Mate teas. Oftentimes, black tea is used in kombucha, but we have found that makes for a more acidic final product and preferred the profile that using a blend provides,” says Bischoff. Boon starts in an oak barrel to begin its natural fermentation process and is finished off in a bright tank, where the flavors are added. In addition to the traditional kombucha process, Boon goes through a secondary fermentation process that produces the alcohol to make it a hard kombucha.


Boon is on tap in the Milwaukee and Minneapolis taprooms in branded glassware; 25.4-ounce crowlers, wrapped in Boon-specific labels, are available to go as well.


Read more about Indeed’s hard kombucha process in a Q&A with Founding Brewer Josh Bischoff here: www.indeedbrewing.com/blog/good-feeling-feeling-good


THE GOODS

Yeast: Turbo Time

Special Ingredients: Dextrose sugar, Green Mao Jian tea, Yerba Mate tea, Blueberry concentrate, Blueberry flavor, Basil Flavor


THE STATS

ABV: 8.2%


THE EXPERIENCE

Visual: Blue/purple

Aroma: Kombucha funk, herbal, blueberry, basil

Taste: Refreshingly tart, spritzy, blueberry, basil, Kombucha funk

Mouthfeel: Light and refreshing


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About Indeed Brewing Company:

At Indeed Brewing Company, we’re cultivating an artfully eclectic line-up of beers from the heart of Northeast Minneapolis and our new home in the Walker’s Point neighborhood of Milwaukee. Indeed’s diverse offerings are anchored by its flagship Day Tripper Pale Ale, driven by new hits like Flavorwave IPA and Mexican Honey Light, and elevated by its Wooden Soul series of wild, sour, and barrel-aged beer. Well-known as an engaged and community-oriented brewery, Indeed’s taprooms are warm, welcoming, and home to Indeed We Can, the company’s employee-driven charitable giving program, which donates 100% of taproom net profits to an employee-sponsored local nonprofit every Wednesday of the year. Indeed believes innovation isn’t just one thing—it’s a culture created around good people, good beers, and good experiences. Join them in the pursuit of what’s good. There’s more to explore at www.indeedbrewing.com.

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