Cadence Collection Taps Coors Banquet for Modern Cycling and Adventure Collection


The limited-edition Coors Banquet x Cadence Collection collaboration, benefiting the Protect Our Protectors initiative, evokes nostalgia while celebrating the modern adventurer


Los Angeles, Sept. 16, 2022 — Cycling apparel and lifestyle brand Cadence Collection announces today its latest collaboration with the iconic Coors Banquet brand to benefit the Coors Banquet Protect Our Protectors initiative. With more than 50 co-branded products, including performance cycling gear, street wear, and accessories, the Coors Banquet x Cadence Collection lineup marries the Americana and nostalgia of Coors Banquet’s colors and script with the modern style and quality Cadence Collection is known for.


Coors Banquet was born in Colorado’s Rocky Mountains in 1873 and has grown to become one of the most authentic and recognizable brands in American beer history. Evoking nostalgia with a vintage aesthetic and an old-school Coors Banquet logo, the limited-edition Coors Banquet x Cadence Collection collaboration is a high-quality apparel lineup that celebrates beer and adventure.


“At Cadence, we view cycling as an experience, and that the experience is unique to each rider. Rather than focusing on gear designed for hyper-elite athletes in pursuit of once in a lifetime events, we create practical, versatile, and approachable products that inspire people to integrate cycling into their daily lives,” says Josh Sweeney, general manager of Cadence Collection.


The Coors Banquet x Cadence Collection, the third installment in an ongoing collaboration between the brands, benefits Coors Banquet’s Protect Our Protectors initiative and the men and women who fight wildfires across the US. A portion of profits from the 2022 collection will be donated to Wildland Firefighter Foundation to support the firefighters who protect our outdoor spaces and favorite cycling trails from the devastating effects of fire season.



“We have identified a burgeoning following of Coors Banquet fans who are passionate about riding bikes. Our ongoing collaboration with Cadence brings a highly curated selection of premium apparel and cycling products to riders on and off the trail,” said Michael Laungani – Molson Coors N. America, Marketing Partnerships Manager. “We enjoy working with Cadence and appreciate their support of Coors Banquet’s Protect Our Protectors initiative.”


The Coors Banquet x Cadence Collection gives cyclists, outdoor enthusiasts, and every adventurer who closes out their day with a Coors Banquet the opportunity to embrace the outdoors with two brands that share the same passion and values. The lineup ranges from high-end performance jerseys, base layers, and adventure bibs to classic pullover hooded sweatshirts, t-shirts, and hats. As the third installment of the Coors Banquet collaboration, the Coors Banquet x Cadence Collection lineup features fresh graphics and new apparel categories. The street wear and lifestyle selection incorporates a cool mix of textures, patterns, and styles.


Cadence Collection’s American-made Adventure Bib ($186) sports the custom, co-branded Coors Banquet graphics seen throughout the collection. Like Coors Banquet brews the original beer of the West, Cadence Collection is the originator of the pocketed cycling bib. The performance-enhancing Coors x Cadence Adventure Bib features two cargo thigh pockets and two mesh back pockets.


“We want people to experience cycling on their own terms, unencumbered by the traditional notions of the sport. Our urban lifestyle component encourages people to get out wherever they are, whenever they can, and just enjoy it,” says Sweeney. “At the end of the day, we ride bikes because it’s fun and having fun is what we’re all about.”


The Coors Banquet x Cadence Collection collaboration is available online at cadencecollection.com.


About Cadence Collection

Cadence Collection is a performance and lifestyle apparel company dedicated to providing practical, versatile, and approachable products that inspire people to integrate cycling into their daily lives. With a lineup of high-quality performance gear, street wear, and accessories, Cadence Collection empowers athletes to get on a bike and have fun seeking their next adventure.


About Molson Coors

For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Banquet, Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Blue Moon Belgian White, Blue Moon LightSky, Vizzy Hard Seltzer, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our Environmental, Social and Governance strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment. Learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.


About Wildland Firefighter Foundation

Wildland Firefighter Foundation’s main focus is to help families of firefighters killed in the line of duty and to assist injured firefighters and their families. We honor and acknowledge past, present, and future members of the wildland firefighting community, and partner with private and interagency organizations to bring recognition to wildland firefighters. Wildland firefighters represent the diversity of the land they protect. They are federal, state and local firefighters, contract firefighters, and volunteers from rural communities and towns across the United States. Many are long-time career professionals, some much newer to the job. They’re ordinary people doing an extraordinary job, a community of committed individuals who work and train to protect our private and public lands.


RESULTS EXAMPLES: