Beverage is deep into the busy selling season, Memorial Day and 4th of July load-in sales have delivered important insight on how the 2026 annual business plan is tracking. Mid-year is when we're heads-down executing that plan while the early outline of the 2027 plan starts taking shape It's an intense time of year, hustling with end-of-summer efforts, dialing in Labor Day sales, prepping for Fall retail sets, and getting Holiday programs ready to execute. In the middle of a

The Homestead Series is the next, high-proof chapter of Root Shoot Whiskey’s Colorado-crafted whiskey – sown, grown and malted on Root Shoot Malting’s 5th generation Colorado farm

We've been collaborating with our friends at Olander Farms and Root Shoot Malting for many years. When they reached out about supporting their five year project of launching a single malt whiskey in 2023 we were quick to respond...hell yes! The Root Shoot team came to us with an aged product and chosen packaging, including bottles and printed labels. From there it was up to our collaboration to develop a strategic path to market and bring their story to life. This whiskey is