FESTY fans will help secure funding and grant opportunities for groups working to protect their favorite open spaces
Charlottesville, Va., April 2021 -- FESTY, which has collected survey data from fans to fill its 2021 lineup, launches a campaign for fans to continue building the ultimate sustainability brand in live music today. The outdoor, socially distanced concert series FESTY, which will produce over 150 shows this year, will provide four conservation-focused nonprofit organizations with funding and grant opportunities in partnership with The Conservation Alliance. To nominate a conservation nonprofit, visit theFESTY.com.
The Conservation Alliance, whose mission is to harness the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places, follows a rigorous grant proposal review process that ensures grants go to organizations that can succeed given the necessary financial resources. The Conservation Alliance focuses on funding grassroots organizations working to secure new land and water protections.
“The live music industry has proven to be economically unsustainable. The pandemic brought the entire international industry to its knees for well over a year, but the elephant in the room is that the music industry is even worse when it comes to environmental sustainability,” says FESTY Co-founder Michael Allenby. “Traditional festivals, especially large camping festivals where tens of thousands of people are driving to remote areas and living off of massive temporary or disposable infrastructure, are unsustainable by design.”
Since 2010, FESTY has facilitated mindful, family-friendly experiences that connect cultures and communities through music and shared values. FESTY is continuously innovating and has reimagined the concert experience to connect artists and audiences with a new set of priorities: safety, sustainability and peace of mind.
Along with its partnership with The Conservation Alliance, FESTY has reduced the carbon footprint of its shows, which are aimed at nature-loving fans. In 2010, FESTY partnered with Klean Kanteen to remove all single-use-plastics from its events. In 2020, the concert series launched its live stream to give thousands of hardcore live music fans an alternative to travel to experience their favorite bands’ live shows.
“For an event with a truly sustainable mission, the fewest number of people at the event, the better,” says Alleby. “FESTY’s limited capacity gives peace of mind for the fans on-site, and everyone else can watch their favorite shows comfortably from home.”
The three unique venues hosting the 2021 FESTY lineup, Woodlands Nature Reserve in Charleston, S.C., Lake Eden, Black Mountain in Asheville, N.C., and Chisholm Vineyards, Earlysville near Charlottesville, Va., join FESTY and The Conservation Alliance in their effort to collect fan-sourced nominations for grants.
FESTY will announce 50 dates in each location, totalling more than 150 experiences this April - November. Tickets to the festival series are sold in 2-person, 4-person and 6-person arrangements, which serve as designated areas for familiar groups to enjoy the show together and limit exposure to other attendees. Live stream tickets are available for all shows and there are never any ticket fees. To vote and purchase tickets, visit theFESTY.com.
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Founded in 2010, FESTY’s concert series have promoted the connection between musicians and fans in family- and eco-friendly environments. The FESTY concert experience changed drastically in 2020, creating a safer space for live music experiences and bringing the joy of live music to more people. Three venues will host the upcoming FESTY lineup, which will feature more than 50 dates in Charlottesville, Va., Asheville, N.C., and Charleston, S.C., throughout 2021. For tickets and more information, visit theFESTY.com.
About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $26 million, awarded 800 grants, helped to protect more than 73 million acres of wildlands and 3,576 miles of rivers; stop or remove 36 dams; designate five marine reserves; and purchase 18 climbing areas. For complete information about The Conservation Alliance, visit conservationalliance.com.