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Brand Authenticity: What's in a Name
  • Oct 11, 2018
  • 1 min

Brand Authenticity: What's in a Name

In the early 80's, Chad Melis (Turn It Up Media Co-Founder), accompanied his grandpa Allen on a carpentry job in an old barn in Elkhart Lake, WI. They were building a large walk in stereo room for a radio and sound connoisseur. Part of getting paid for the job was a cherry 1941 Philco 41-280 radio. The radio was something the family listened to while visiting his grandparents’ house. Music and concerts played a big role in Chad’s life and when grandpa Allen passed away in 201
Canarchy Marketing Director Departs, Launches ‘Turn it Up Media’
  • Aug 1, 2018
  • 1 min

Canarchy Marketing Director Departs, Launches ‘Turn it Up Media’

After spending 10 years as the marketing director for Oskar Blues Brewery, and more recently the Canarchy Craft Brewery Collective, media relations guru Chad Melis has struck out on his own. Melis, who was an integral part of the Oskar Blues and Canarchy organizations, acting as a national spokesman and overseeing a team 20 marketing employees, launched ‘Turn it Up Media’ in early August. Click HERE for full article. Melis, who was with Oskar Blues as it grew from 13,000

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