Brand Authenticity: What's in a Name
In the early 80's, Chad Melis (Turn It Up Media Co-Founder), accompanied his grandpa Allen on a carpentry job in an old barn in Elkhart Lake, WI. They were building a large walk in stereo room for a radio and sound connoisseur. Part of getting paid for the job was a cherry 1941 Philco 41-280 radio. The radio was something the family listened to while visiting his grandparents’ house. Music and concerts played a big role in Chad’s life and when grandpa Allen passed away in 201