Asheville’s original craft brewery to deepen connection with fans in 2026 through support for iconic beers and new on-site experiences Asheville, NC (Feb. 5, 2026) – For Asheville’s original craft brewery, Highland Brewing , 2025 was defined by challenge, change and rising to the occasion. Highland Brewing finished the year strong, with on-premise distributed beer volume up +25.4% and off-premise up +4.4% following a year of recovery after Hurricane Helene. Growth in the pas

Highland Brewing’s packaging update for Gaelic Amber Ale celebrates a rich legacy of craft beer in Asheville Asheville, NC (March 4, 2026) – Highland Brewing is celebrating the vibrant legacy of its flagship Gaelic Amber Ale as Asheville’s original craft beer with a packaging refresh. The iconic beer’s new look reintroduces Scotty, the beloved character who first appeared in Highland Brewing’s logo in 1994. The new packaging is now available in updated 6-pack bottles and c

WHAT: Welcome the Year of the Fire Horse at Highland Brewing ! Asheville’s original brewery will honor the Lunar New Year with a weekend-long celebration on Saturday, Feb. 21, and Sunday, Feb. 22, featuring special beer releases, live performances, family-friendly activities, glow-in-the-dark disc golf, and a ticketed Dim Sum Brunch with Chef J Chong.   The Year of the Horse symbolizes energy, speed, and good fortune, perfect for a weekend of  cultural experiences, community