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How Evil Genius Tapped Turn It Up Media to Orchestrate 21st Amendment's Triumphant Homecoming
With the 2026 Craft Brewers Conference just a week out and set to land in their hometown, Evil Genius Beer Company turned to Turn It Up Media to help tell the most important story in the brewery's history: bringing 21st Amendment Brewery home. In April 2026, Philadelphia's own Evil Genius Beer Company pulled off a strategic brew-ha-ha: reviving San Francisco's beloved 21st Amendment Brewery. The deal closed just ahead of the 2026 Craft Brewers Conference and with CBC landing
Aug 142 min read


21st Amendment Enters a New Era, Stewarded by Evil Genius
Philadelphia's Evil Genius is bringing beloved 21st Amendment beers, including Hell or High Watermelon, Brew Free! or Die IPA, and more back to its coast-to-coast distribution footprint SAN FRANCISCO & PHILADELPHIA (April 17, 2026) – 21st Amendment Brewery will return to coolers coast-to-coast this summer, thanks to Evil Genius Beer Company. The Philadelphia-based brewer, known for its nostalgic and irreverent approach to craft beer, is continuing 21st Amendment’s legacy and
Apr 294 min read


2025 Craft Brewers Conference - Turn It Up Media Indy Events
Connect face to face with industry leaders (and share a beer or three) with us at the Craft Brewers Conference. Turn It Up will be at...
Apr 17, 20254 min read
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