Beverage is deep into the busy selling season, Memorial Day and 4th of July load-in sales have delivered important insight on how the 2026 annual business plan is tracking. Mid-year is when we're heads-down executing that plan while the early outline of the 2027 plan starts taking shape It's an intense time of year, hustling with end-of-summer efforts, dialing in Labor Day sales, prepping for Fall retail sets, and getting Holiday programs ready to execute. In the middle of a

With the 2026 Craft Brewers Conference just a week out and set to land in their hometown, Evil Genius Beer Company turned to Turn It Up Media to help tell the most important story in the brewery's history: bringing 21st Amendment Brewery home. In April 2026, Philadelphia's own Evil Genius Beer Company pulled off a strategic brew-ha-ha: reviving San Francisco's beloved 21st Amendment Brewery. The deal closed just ahead of the 2026 Craft Brewers Conference and with CBC landing

Philadelphia's Evil Genius is bringing beloved 21st Amendment beers, including Hell or High Watermelon, Brew Free! or Die IPA, and more back to its coast-to-coast distribution footprint SAN FRANCISCO & PHILADELPHIA (April 17, 2026) – 21st Amendment Brewery will return to coolers coast-to-coast this summer, thanks to Evil Genius Beer Company. The Philadelphia-based brewer, known for its nostalgic and irreverent approach to craft beer, is continuing 21st Amendment’s legacy and