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Root Shoot Malting has a large and dynamic portfolio of products and our job was to create a high quality, comprehensive sales tool kit that would elevate the brand. We used a combination of our studio photography of “hot steep” images with their existing high quality lifestyle photography. From there we developed a set of sales tools including a customizable jacket folder that allowed sales reps to hand select which of the 13 individual product sheets to include based on customer interest. In addition, we designed a 8.5” x 33” brand family poster of all Root Shoot’s products ranging in color from light Pilsner Malt to dark Cara Ruby malt to hang on brewery or distillery walls for reference. Once all of the graphic design efforts were completed for the sales tools, we effectively translated this content to the Root Shoot Malting website to succinct messaging.


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