RITUAL MTB FILM TOUR
BRAND DEVELOPMENT - GO TO MARKET - MEDIA STRATEGY
The RITUAL Mountain Bike Film Tour delivers influential big screen events that showcase creative filmmaking, incredible riding and beautiful cinematography bringing local bike communities together in mountain biking’s greatest towns. Turn It Up executed brand development work and go to market campaigns that included all delliverables for show promition and ticket sales.
BRAND DEVELOPMENT
In 2020, Turn It Up was contracted to develop a brand and execute all marketing efforts of a national mountain bike film tour on behalf of Warren Miller / Active Interest Media before the tour was cancelled in response to COVID-19 shut downs.
The RITUAL Mountain Bike Film Tour was restarted in 2024. Chad Melis was brought in as a partner, and the Turn It Up team became the “Agency of Record” for the Tour executing brand development, partner and sponsorship development, graphic design, promotion, advertising strategy and execution, content creation and social media management.
CONTENT CREATION
Turn It Up captured content accross mutiple events to create assets for social media and show promotion.
GO TO MARKET
Turn It Up executed the show promotion and ticket sales campaign across organic and paid social platforms, Pinkbike site takeover, ROS, and video pre-roll advertising. With 22 shows on the tour, we created unique assets for each event and ran ads specificlly targeted to those cities.
MEDIA RELATIONS
Our recent execution for the Ritual Mountain Bike Film Tour showcases our ability to generate buzz and gain earned media placements in premier industry publications. We live and breathe bikes and dig connecting narratives with passionate audiences through strategic storytelling.
