RICK'S NEAR BEER

We launched Rick’s Near Beer with an understanding of the multitude of challenges, responsibilities, and distractions that distributors and retailers face every day. Leveraging a mix of studio and lifestyle photography we developed clear, concise, and complementary sales tools that: (a) introduce and present the Rick’s brand to distributors and retailers professionally, (b) assist the sales team every time they walk in the door, (c) serve as all-encompassing informational leave-behind pieces when buyers and key stakeholders aren't available, and (d) function as easy-to-produce and versatile POS that make an impact in high-visibility locations in any kind of account.  We also translated those efforts to align the website, newsletter, and social media efforts, authentically and consistently communicating the Rick’s brand with consumers.