JONES PASS GUIDES
CONTENT CREATION AND GO TO MARKET CAMPAIGNS
Jones Pass Guides offers premier snowcat skiing and riding enabling people of all abilityes to score turns of a lifetime. The Turn It Up team leveraged combined experience in outdoor mountain sports to execute content creation and go to market retail programing.
CONTENT CREATION
Our content creation efforts for Jones Pass Guides spans across multiple shoots tailored to support social media advertising and programming efforts in the form of yearly "enter to win" campaigns. The content is mixed between aspirational visuals featuring professional athletes and relatiable content showing that Jones Pass Guides offers experiences for skiiers and riders of all abilites.
GO TO MARKET
Turn It Up executes a yearly "enter to win" campaign for Jones Pass Guides that runs across social media ads, email newsletter, and print materials that are distributed at ski shops, film tours, and other industry events.
